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Industry Focused Cohorts

Pursue your master's degree in Integrated Marketing Communications alongside professionals in your industry niche. The Industry Focused Cohorts are capped at 20 students and offered on a limited basis. You earn an M.S. in IMC with an Area of Emphasis in your specialization by taking 11 courses over 18 months with instructors that are pros in the specific IMC industry.

Explore current offerings

WVU developed the first online IMC master's degree program in the country and we remain at the forefront of education in this space. The Industry Focused Cohorts feature courses that explore how to use IMC strategies and emerging technologies in a specific IMC niche. These special 20-student cohorts are offered on a limited basis.

Healthcare Comm Pro in a Hospital

Healthcare Communications

Classes begin January 10, 2022.

Learn More about the Healthcare Comm Cohort
Students in class setting

Higher Education Marketing

Classes begin August 17, 2022.

Learn More about the Higher Ed Cohort
DINFOS professional in helicopter

Defense Information School

WVU has a partnership with DINFOS that allows students to transfer some credits into the IMC program.

Learn More about DINFOS offerings

Let's Chat

As the enrollment coach and an IMC alum, I'd be glad to share my expertise and help you decide what is the best fit for you. Plus, I can send you an application fee waiver if you meet with me. 

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