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The Creative Strategy Cohort is limited to 20 seats. Priority application deadline is June 15, 2023, but applications will be accepted until the cohort is filled. Connect with our enrollment coach and start your application today!

Creative Strategy

Whether you love content creation, visual art or both, the Creative Strategy Industry Focused Cohort helps you develop the skills needed to deliver great content to a variety of consumers. Get a well-rounded IMC education with an emphasis in creative strategy alongside like-minded classmates and faculty. Classes begin August 16, 2023.

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Pictured, Mel Wilson, M.S. IMC 2014, is Marketing Manager at Disney Photo Imaging Disney Parks, Experiences and Products.

11 Online Courses

You'll take 11 fully online asynchronous courses and there are zero in-person commitments. Your courses include courses focused on creative strategy, as well as the intro, core and capstone classes.

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Learn from Marcom Pros

Among our faculty are CEOs, CMOs and industry leaders from across the country who have contributed their expertise to develop courses and programs. You can benefit from their real-world experience in marketing communications in your virtual classroom.

Meet the Faculty

Flexible Format

Since all courses are asynchronous, you can schedule your studies around your schedule and balance work, life, and family. Learn more about the formatting of the courses and the time commitment.

Course Deadlines and Commitments

$27,060 Total Tuition

You'll also earn your Master of Science in Integrated Marketing Communications and have the knowledge and new skills to apply professional creative direction and art direction techniques across print, digital and social media.

Learn About the Application Process

Become a Design Director

Whether you’re a graphic designer, a creative services manager or a marketing professional who wants to develop stronger creative skills, the Creative Strategy cohort will give you the knowledge and skills needed to lead the creative direction for a company or brand.

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Designed to Fit Your Schedule

In our 8-week online, asynchronous courses, you can work while completing classes.

Time Commitment

The format of each course is consistent, with the same due dates. That's because we want you to focus on the content, not on trying to keep track of changing deadline schedules. Generally, the workload is projected to be around 10-20 hours a week in this cohort. In each course, you'll read lessons and case studies. You'll participate in discussion on a topic relevant to that week and assignment to reinforce your learning. And there are no required on-campus residencies or weekend commitments to complicate life.

Assignments & Deadlines

Each week, you'll prepare a response for discussion and respond to the posts of your colleagues in the course. You'll also complete an assignment based on that week's topic. Your initial discussion board posts are due by Wednesday at 11:59 p.m. ET, with responses to classmates due Friday at 11:59 p.m. ET. Discussions are in APA format, with an expectation of 3-4 paragraphs and cited sources. Assignments are due Mondays at 11:59 p.m. ET and are generally a few pages, but vary depending on the assignment. All courses follow the same deadline schedule.

Course Schedule

Fall 2023

Early Fall IMC 610:
Introduction to IMC
Late Fall

IMC 613:
Brand Equity Management

IMC 615:
Creative Strategy and Execution

Spring 2024

Early Spring

IMC 611:
Marketing Research and Analysis

IMC 625:
Advanced Creative Concepts

Late Spring

IMC 639:
Content Marketing

Summer 2024

Choose 1 Specialty Course

IMC 616:
Direct and Digital Marketing

IMC 618:
PR Concepts and Strategy

or IMC 619:
Emerging Media and the Market

AND

IMC 634:
Digital Storytelling

Fall 2024

Early Fall

IMC 612:
Audience Insight

IMC 635:
Visual Information Design

Late Fall

IMC 636:
Capstone

Additional Program Features

COMMUNITY LEARNING

With this cohort, you'll progress through the program with the same creative classmates, including those who are new to the industry and those seeking advancement. That makes for a good support system. Plus, you'll join a global network of 2,500+ marcom pros.

CAREER ADVANCEMENT

Not only are you joining the 2,500+ network, you'll have the opportunity to learn from them. From mentorship to continuing education opportunities, our alumni are a close-knit group with a lot of expertise. And they are passionate about supporting each other. Once a Mountaineer, always a Mountaineer!

PERSONALIZED ATTENTION

We purposely keep class sizes small (20 students), so you can interact as much as you would like with like-minded faculty and classmates. Plus, our support staff is here for you. Need tech support? Need help adjusting your schedule? Reach out to us at any point in your decision-making process, while you’re enrolled, or after you graduate.

LEARN KEY SKILLS

Within the curriculum, you'll benefit from an emphasis on creative concepts, digital storytelling and content marketing, tied into a full understanding of unifying all pieces of marketing communications, including advertising, public relations, direct marketing and social media.

The Creative Strategy Cohort prepares you to:

Design marketing and communications branding to create a visual identification for an IMC brand strategy

Conceive, develop and express complex visual ideas and concepts, creating a visual identity that builds a brand

Convey and learn to express complex visual ideas and concepts

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Meet The Faculty

Our faculty are CEOs, CMOs and industry leaders from across the country who have contributed their expertise to help develop programs and courses. They bring their real marketing communications experience into your virtual classroom.

David Hazelton

David Hazelton

Design Director for ProShares Teaches IMC 610 Introduction to IMC

David Hazelton has over 30 years of professional experience in design, branding, and marketing.

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Justin Hoot

Justin Hoot

Director, Client Services at Someoddpilot Teaches IMC 636 Campaigns

Justin Hoot is a seasoned and award-winning marketing executive, specializing in innovative brand, digital, and interactive experiences with lifestyle, music, and consumer brands.

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KRISTIN MEEKS

Kristin Meeks

Owner of WV Social Media Consultants Teaches IMC 639 Content Marketing

Kristin Meeks is a consultant that specializes in the integration of digital and traditional marketing practices.

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NATHAN PIERATT

Nathan Pieratt

Award-Winning Designer and Creative Director Teaches IMC 625 Advanced Creative Concepts

Nathan Pieratt has over 15 years of industry experience developing creative strategy for Fortune 500 brands, such as Frito-Lays, Walmart, and AT&T.

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LARRY M. STULTZ

Larry M. Stultz

Operated Design and Advertising Firms in New Orleans and Atlanta Teaches IMC 615 Creative Strategy & Execution

Dr. Larry Stultz has been on the IMC faculty since 2007. He taught courses in conceptual thinking and campaign development for twenty years.

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View the full Faculty Directory.

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Let's Chat

We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

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Request Information

Having trouble with our form? Try our alternate version.


Let's Chat

We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

Email Us  
Text Us  
Schedule a Time to Chat











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Accreditation and Accolades

WVU Marketing Communications programs are accredited by The Higher Learning Commission which is one of six regional institutional accreditors in the U.S. by the Council for Higher Education Accreditation (CHEA) and is also recognized with the U.S. Department of Education (USDE). The Higher Learning Commission accredits degree-granting post-secondary educational institutions in the North Central region.

In 2022, the WVU Reed College of Media was one of 35 institutions named to the 2022 PRNEWS Education A-List, which recognizes the best institutions of higher education for career advancement in public relations and marketing communications. It was named to the PRNEWS Education A-List again in 2023. Our Integrated Marketing Communications online graduate program was named a "Program of Excellence" by the WVU Board of Governors in 2020 and was a finalist in the PRWeek US Awards 2016 “Education Program of the Year” category. WVU IMC was also named the “Outstanding Online Program” for 2015 by the Online Learning Consortium, the leading professional organization devoted to advancing the quality of online learning worldwide.

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Program of Excellence