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Creative Strategy

Whether you love content creation, visual art or both, the Creative Strategy Industry Focused Cohort helps you develop the skills needed to deliver great content to a variety of consumers. Get a well-rounded IMC education with an emphasis in creative strategy alongside like-minded classmates and faculty. Classes begin August 16, 2023.

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WVU developed the first online IMC master's degree program in the country and we remain at the forefront of education in this space. The Creative Strategy specialization features courses that explore integrated marketing communications strategies for creative concepts, digital storytelling, visual info design and content marketing. While the Creative Strategy specialization is available to all IMC students, a special 20-student higher ed-focused cohort will begin in Fall 2023.

Community Illustration


In this special cohort, you will progress through the program with the same group of creative classmates including some who are new to the industry and pros seeking to advance. That makes for a good support system.

Personalized Attention Illustration

Personalized Attention

We purposely keep class sizes small (20 students), so you can interact as much as you would like with like-minded faculty and classmates.

Expertise Illustration


Our faculty are industry leaders from across the country and they’re well-connected. They bring the real marcom and higher ed worlds into your virtual classroom and will expand your network.

Value Illustration


It’s a world-class program at a reasonable cost with lots of extras. This $24k degree puts you in a class of IMC professionals that the industry demands.

Is this right for you? How can you get started?
Complete a brief form and we'll reach out to discuss your options and the application process.

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Course Schedule

Fall 2023

Early Fall IMC 610:
Introduction to IMC
Late Fall

IMC 613:
Brand Equity Management

IMC 615:
Creative Strategy and Execution

Spring 2024

Early Spring

IMC 611:
Marketing Research and Analysis

IMC 625:
Advanced Creative Concepts

Late Spring

IMC 639:
Content Marketing

Summer 2024

IMC 634:
Digital Storytelling

Choose 1 Specialty Course

IMC 616:
Direct and Digital Marketing

IMC 618:
PR Concepts and Strategy

or IMC 619:
Emerging Media and the Market

Fall 2024

Early Fall

IMC 612:
Audience Insight

IMC 635:
Visual Information Design

Late Fall

IMC 636:

Meet David Hazelton

Design Director, Proshares
Washington, DC

Ad by David Hazelton

In addition to his role as Design Director for ProShares, David Hazelton likes to give back to the community by volunteering his time and talents to the Florida Occupational Health Conference (FOHC). This annual meeting of occupational health nurses was cancelled last year as many of the members found themselves on the frontlines of the COVID-19 pandemic. The campaign David developed for the upcoming 2021 conference celebrates the sacrifices and accomplishments of nurses over the last year, and was recognized with a “Health + Wellness Design Award” by Graphic Design USA Magazine.

The nurses are the true heroes of the COVID-19 pandemic. I am happy I can give back to them through IMC.

Let's Chat

Meet your enrollment coaches! Bre specializes in Integrated Marketing and Data Marketing, while Wes specializes in Digital Marketing and DINFOS. Not sure which program is the right fit? No worries, we'll walk you through that and every other step of your enrollment journey.

Schedule a Time to Chat   Contact Bre   Contact Wes   Attend an Info Session