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8 Job Titles in Digital Marketing Communications


8 Job Titles in Digital Marketing Communications

The digital marketing communications field is an exciting industry that is quickly growing. While it offers an array of jobs both creative and technical, the field is constantly (and rapidly) expanding as technology develops. As the field grows, it can be hard to pinpoint exactly where your professional skill sets and personal ambitions fit into the industry. Here’s just a sampling of some of the exciting roles you can get with a masters in digital marketing communications.

1. Product Marketing Manager

A product marketing manager tells the product’s story to the market. The product marketing manager’s job is to understand the product’s value proposition and turn that information into compelling messages for customers, prospects, and internal audiences. Product marketing managers liaise between the product and audiences, including sales, marketing, customers, and prospects. Their tasks include the following: developing user and buyer personas, market research, creating materials that highlight product features, and developing the go-to-market strategy.

2. Content Marketing Manager

Content marketing managers are usually responsible for planning, developing and implementing the overall company's content strategy. They are responsible for the management of the creation and production of online and offline marketing content. These specialized managers coordinate content marketing operations, determining how to utilize content to meet company and target audience goals.

3. Influencer Marketing Manager

Influencer marketing managers are responsible for managing the end-to-end operations of a brand’s influencer marketing campaigns. They build a team of influencer partners for the brand, manage communications, and coordinate with the rest of the marketing team to get maximum impact for their influencer campaigns. Typically, this role is responsible for campaign management, relationship building, influencer communications and market and trend research in the influencer space.

4. Social Media Manager

A social media manager is typically responsible for setting content strategy and driving engagement on a company’s social platforms. To be successful in that role, social media managers often need to possess a knack for storytelling, a keen eye for design, and an ability to analyze what does well with an audience. Social media managers are ordinarily responsible for developing strategies to increase followers, creating and overseeing social campaigns, producing content, reviewing analytics, and communicating with key stakeholders in a company.

5. UX/UI Designer

A UI/UX designer is a professional who identifies new opportunities to create better user experiences. Aesthetically pleasing branding strategies help them effectively reach more customers. They also ensure that the end-to-end journey with their products or services meets desired outcomes. UI/UX Designer responsibilities include gathering user requirements, designing graphic elements and building navigation components

6. SEO Analyst

SEO analysts help an organization to increase the number of people viewing its website/websites by analyzing data on website performance and staying on top of ever-changing SEO trends. SEO stands for 'search engine optimisation' , which is the identification and use of strategies to help an organization’s websites rank highly on search engine results pages and thereby increase organic traffic to the sites.

7. Digital Marketing Manager

A digital marketing manager is a professional who is responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns. Their duties include researching, strategizing with other professionals and creating content for successful campaigns. They often collaborate with marketing teams, sales teams, other support teams and vendors.

8. Acquisition Marketing Manager

An acquisition marketing manager is an expert in identifying, qualifying, and ultimately securing new customers for a business. They are often responsible for creating and implementing marketing strategies that focus on acquiring new customers and ensuring their engagement and retention. These strategies can involve various marketing channels, including search engine optimization, paid search, social media, affiliate marketing, email marketing, and display advertising.

If you’re passionate about technology and creativity, and you’re digitally savvy, a career in digital marketing communications may be perfect for you. By establishing the foundation of digital marketing, you’re setting yourself up to explore and work in an industry set to grow. Ready to get started? Check out our M.S. Digital Marketing Communications program to learn more.

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Meet the Author

Emma Magruder

Emma Magruder
Marketing and Events Graduate Service Assistant

Emma is a marketing and events graduate assistant in the Marketing Communications Online Programs through the Reed College of Media at West Virginia University. She is a graduate student at WVU and involved in PRSSA and AWSM. She could always talk about what she made in her kitchen for this week and her favorite sports! Bitten by the travel bug, she loves to travel whenever she has a few days to take an adventure.

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Marketing Communications Today is a collection of resources for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Learn industry insights through the Marketing Communications Today blog, podcast, as well as Integrate Online.

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