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Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.


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3 Reasons Why YouTube Deserves to Play a Bigger Role in Your Digital Marketing Efforts

3 Reasons Why YouTube Deserves to Play a Bigger Role in Your Digital Marketing Efforts

YouTube has catapulted it’s way into search engine excellence! Since it’s introduction to the world in 2005, YouTube is now the second largest search engine, falling short to no other than their owner, Google. Not to mention, it’s bigger than Bing, Yahoo!, Ask and AOL combined!

Impressive right? But, why does YouTube deserve it’s spot at the top and why should be a major part of your digital marketing efforts? Is it because it’s filled with racks on racks of organic content – created by consumers for consumers? Or, maybe because it’s so easy that even a cave man can do it?

Read Full Article: 3 Reasons Why YouTube Deserves to Play a Bigger Role in Your Digital Marketing Efforts