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Marketing Communications Today Blog

      

About Marketing Communications Today

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications, Data Marketing Communications and Digital Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.


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5 Ways IMC Prepared Me For Agency Work

Marilyn Heywood Paige shares the real-world application of IMC in the agency setting.

Wondering how your IMC program compares to work in the real world? Read on to discover five ways that WVU’s IMC Master’s program will prepare you to succeed in a marketing agency.

You may groan at how many papers there are to write every week. (I know I did.) I took two courses at a time, so the pace of the work was vigorous. The assignments were very challenging, and juggling two classes meant there were multiple deadlines every week.

Read Full Article: 5 Ways IMC Prepared Me For Agency Work