Marilyn Heywood Paige shares the real-world application of IMC in the agency setting.
5 Ways IMC Prepared Me For Agency Work
About Marketing Communications Today
Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.