Marilyn Heywood Paige shares the real-world application of IMC in the agency setting.
Wondering how your IMC program compares to work in the real world? Read on to discover five ways that WVU’s IMC Master’s program will prepare you to succeed in a marketing agency.
You may groan at how many papers there are to write every week. (I know I did.) I took two courses at a time, so the pace of the work was vigorous. The assignments were very challenging, and juggling two classes meant there were multiple deadlines every week.