Marketing Communications Today is a collection of resources for marketing communications
professionals filled with industry research, marketing trends, and career
information about integrated marketing and data-driven communications.
Learn industry insights through the Marketing Communications Today blog,
podcast, as well as Integrate Online.
On Jan. 3, all 435 Representatives and one-third of the U.S. Senate were sworn in
as members of the 116th Congress.
The transition will not likely be a smooth one. A partial federal government shutdown
that started at midnight Dec. 22, 2018 — largely over funding levels for a protective
wall at our southern border with Mexico – looms over the new Congress. The President
would like $5 billion in new funding for the wall and Democrats set sights on a
number far less.
If I asked my 18-year-old self if she thought I would earn a master’s degree in Data
Marketing Communications (DMC), she likely would have looked at me with a blank
In 2010, the sales, marketing, and technology silos were just that, separate, and
not always equal, departments of a business. But today, it is my belief that data-driven
marketers are leading the charge in breaking-down these silos by bridging the gaps
between departments and by creating a greater depth of opportunities.
Recently, we had a chance to chat with Megan Bayles, a 2017 graduate of the
Integrated Marketing Communications (IMC) program at West Virginia University.
She is now the marketing coordinator at Dogfish Head Brewery in Milton, Delaware.