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Marketing Communications Today Blog

About Marketing Communications Today

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.


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Will the 116th Congress Hit a Wall Even Before It Gets Underway?

116th Congress

On Jan. 3, all 435 Representatives and one-third of the U.S. Senate were sworn in as members of the 116th Congress.

The transition will not likely be a smooth one. A partial federal government shutdown that started at midnight Dec. 22, 2018 — largely over funding levels for a protective wall at our southern border with Mexico – looms over the new Congress. The President would like $5 billion in new funding for the wall and Democrats set sights on a number far less.

Read Full Article: Will the 116th Congress Hit a Wall Even Before It Gets Underway?

Challenging the Status Quo with a Degree in Data Marketing Communications — Shannon's Story

If I asked my 18-year-old self if she thought I would earn a master’s degree in Data Marketing Communications (DMC), she likely would have looked at me with a blank stare.

In 2010, the sales, marketing, and technology silos were just that, separate, and not always equal, departments of a business. But today, it is my belief that data-driven marketers are leading the charge in breaking-down these silos by bridging the gaps between departments and by creating a greater depth of opportunities.

Read Full Article: Challenging the Status Quo with a Degree in Data Marketing Communications — Shannon's Story