Marketing Communications Today is a resource for marketing communications
professionals filled with industry research, marketing trends, and career
information about integrated marketing and data-driven communications.
Fueled by the academic innovation coming out of WVU’s own Integrated Marketing
Communications, Data Marketing Communications and Digital Marketing Communications programs, these articles
will provide both aspiring learners and seasoned marketing professionals
with better insights into what’s now and what’s next in marketing and communications.
On Jan. 3, all 435 Representatives and one-third of the U.S. Senate were sworn in
as members of the 116th Congress.
The transition will not likely be a smooth one. A partial federal government shutdown
that started at midnight Dec. 22, 2018 — largely over funding levels for a protective
wall at our southern border with Mexico – looms over the new Congress. The President
would like $5 billion in new funding for the wall and Democrats set sights on a
number far less.
If I asked my 18-year-old self if she thought I would earn a master’s degree in Data
Marketing Communications (DMC), she likely would have looked at me with a blank
In 2010, the sales, marketing, and technology silos were just that, separate, and
not always equal, departments of a business. But today, it is my belief that data-driven
marketers are leading the charge in breaking-down these silos by bridging the gaps
between departments and by creating a greater depth of opportunities.
Recently, we had a chance to chat with Megan Bayles, a 2017 graduate of the
Integrated Marketing Communications (IMC) program at West Virginia University.
She is now the marketing coordinator at Dogfish Head Brewery in Milton, Delaware.