Marketing Communications Today Blog

On Jan. 3, all 435 Representatives and one-third of the U.S. Senate were sworn in as members of the 116th Congress.

The transition will not likely be a smooth one. A partial federal government shutdown that started at midnight Dec. 22, 2018 — largely over funding levels for a protective wall at our southern border with Mexico – looms over the new Congress. The President would like $5 billion in new funding for the wall and Democrats set sights on a number far less.

"Another year, another reorganization.”

“Did you hear the news? Why are they making this change?”

Cue the eye rolls, deep sighs, grumbling at the water cooler and millions of face-palm emojis flinging back-and-forth across Slack and texts.

If I asked my 18-year-old self if she thought I would earn a master’s degree in Data Marketing Communications (DMC), she likely would have looked at me with a blank stare.

In 2010, the sales, marketing, and technology silos were just that, separate, and not always equal, departments of a business. But today, it is my belief that data-driven marketers are leading the charge in breaking-down these silos by bridging the gaps between departments and by creating a greater depth of opportunities.

Recently, we had a chance to chat with Megan Bayles, a 2017 graduate of the Integrated Marketing Communications (IMC) program at West Virginia University. She is now the marketing coordinator at Dogfish Head Brewery in Milton, Delaware.