Marketing Communications Today is a resource for marketing communications
professionals filled with industry research, marketing trends, and career
information about integrated marketing and data-driven communications.
Fueled by the academic innovation coming out of WVU’s own Integrated Marketing
Communications, Data Marketing Communications and Digital Marketing Communications
programs, these articles will provide both aspiring learners and seasoned
marketing professionals with better insights into what’s now and what’s
next in marketing and communications.
Making the decision to start your IMC or DMC graduate degree is the first
step toward a successful marketing communications career. But the next major hurdle
is to comprehend and plan for the financial commitment. Graduate school is
a worth-while investment - here's how to plan for the subsequent costs
and commitments, both financial and personal.
At WVU, you get a lot of bang for your buck. Tuition is the same regardless of where
you live, and because of the flexible programming, you can spread courses out to
pay small amounts as you go. And, in the end, it's all worth it. In a recent survey
of IMC graduates, 37.6 percent have received more than 25 percent salary increases
since earning their degrees.
Integrated Marketing Communications (IMC) student here at West Virginia
University, your pursuit of knowledge is supported at every step of the way as
you work towards being a successful marketing professional.
Aaliyah Wilkerson, a current IMC student with an undergraduate degree from
Florida A&M University (FAMU), fully embraces the "encyclopedia of unlimited
marketing and communications information" as she goes through her IMC coursework.
Some of our best students (like Aaliyah!) come from FAMU. That could be because FAMU
students who enroll in a master's degree program at WVU are eligible for a full
university tuition waiver. Graduate Feeder Scholars qualify for this waiver
due to WVU's participation with the Graduate Feeder Scholars program. We asked
Aaliyah to answer a few questions so that you too can learn from her experiences
in the IMC program.