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Marketing Communications Today Blog


About Marketing Communications Today

Marketing Communications Today is a collection of resources for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Learn industry insights through the Marketing Communications Today blog, podcast, as well as Integrate Online.

Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications, Data Marketing Communications and Digital Marketing Communications programs, this content will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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3 Tips for Financing Your Marketing Communications Degree

Financing Your MC Degree

Making the decision to start your IMC or DMC graduate degree is the first step toward a successful marketing communications career. But the next major hurdle is to comprehend and plan for the financial commitment. Graduate school is a worth-while investment - here's how to plan for the subsequent costs and commitments, both financial and personal.

At WVU, you get a lot of bang for your buck. Tuition is the same regardless of where you live, and because of the flexible programming, you can spread courses out to pay small amounts as you go. And, in the end, it's all worth it. In a recent survey of IMC graduates, 37.6 percent have received more than 25 percent salary increases since earning their degrees.

Read Full Article: 3 Tips for Financing Your Marketing Communications Degree

How One IMC Student Turned Her Marketing Knowledge into Career Success — Aaliyah's Story

As an  Integrated Marketing Communications (IMC) student here at West Virginia University, your pursuit of knowledge is supported at every step of the way as you work towards being a successful marketing professional.

Aaliyah Wilkerson, a current IMC student with an undergraduate degree from Florida A&M University (FAMU), fully embraces the "encyclopedia of unlimited marketing and communications information" as she goes through her IMC coursework.

Some of our best students (like Aaliyah!) come from FAMU. That could be because FAMU students who enroll in a master's degree program at WVU are eligible for a full university tuition waiver. Graduate Feeder Scholars qualify for this waiver due to WVU's participation with the Graduate Feeder Scholars program. We asked Aaliyah to answer a few questions so that you too can learn from her experiences in the IMC program.  

Read Full Article: How One IMC Student Turned Her Marketing Knowledge into Career Success — Aaliyah's Story