Marketing Communications Today Blog

“Data-driven,” “innovative,” “360-degree marketing,” “thought leadership,” “smart content.”

Have your eyes glazed over yet? We all know that feeling of boredom that creeps in when we absorb material that’s heavy on the latest marketing jargon. Most of us are guilty of using it too.

From the hardwood of the NBA with the Philadelphia 76ers to the asphalt racetracks of NASCAR with Richmond Raceway to the inspiring stories behind the world’s superlatives with Guinness World Records,  Keith Green has more than two decades of sports and entertainment-focused integrated marketing communications experience. 

In 2015, Keith expanded his PR, marketing, community relations, and sales experience to include the role of a non-profit founder and leader when he formed the  Autism MVP Foundation. The all-volunteer nonprofit, which was inspired by Keith’s son and the educators and therapists who have helped make a difference in his family’s life,  is dedicated to increasing the number and quality of autism-focused educators. 

West Virginia University’s Reed College of Media offers two graduate programs that are great options for professional communicators who want to thrive in the dynamic marketing communications landscape: Integrated Marketing Communications (IMC) and Data Marketing Communications (DMC). Both graduate degrees are first-of-their-kind programs where you can learn cutting-edge skills from leading experts at an R1-status institution.

But what if you’re a marketing communications professional who sees the value in obtaining an advanced understanding of both integrated marketing and data-driven marketing? Believe it or not, WVU has experienced several students who pursued the master’s degree in Integrated Marketing Communications, only to later enroll and complete the Data Marketing Communications master’s degree. We’re here to discuss several ways in which these two separate yet similar advanced marketing communications degrees complement each other.

As a seasoned digital marketer, Hugo Pérez has dedicated himself to developing brand stories that hit their mark on any channel to any audience. He focuses on finding the compelling thread in brand stories that make consumer connections come to life. His personal story weaves across agencies and firms of all types, fueled by wide-ranging global experiences.

Hugo specializes in thought leadership, creative ideation, brand innovation, and 360-communications strategies. As a digital native, his unique points of view and creative skills have allowed him to lead content strategies that have impacted all types of audiences for wide-ranging clients including Starbucks, Taco Bell, Turtle Wax, Cricket Wireless, Scotts Miracle-Gro, Allstate, MTV, Mars Inc., Frito-Lay, and AT&T.