Marketing Communications Today is a resource for marketing communications
professionals filled with industry research, marketing trends, and career
information about integrated marketing and data-driven communications.
Fueled by the academic innovation coming out of WVU’s own Integrated Marketing
Communications and Data Marketing Communications programs, these articles
will provide both aspiring learners and seasoned marketing professionals
with better insights into what’s now and what’s next in marketing and communications.
From the hardwood of the NBA with the Philadelphia 76ers to the asphalt racetracks
of NASCAR with Richmond Raceway to the inspiring stories behind the world’s
superlatives with Guinness World Records,
Keith Green has more than two decades of sports and entertainment-focused
integrated marketing communications experience.
In 2015, Keith expanded his PR, marketing, community relations, and sales experience
to include the role of a non-profit founder and leader when he formed the
Autism MVP Foundation. The all-volunteer nonprofit, which was inspired
by Keith’s son and the educators and therapists who have helped make a difference
in his family’s life,
is dedicated to increasing the number and quality of autism-focused educators.
West Virginia University’s Reed College of Media offers two graduate programs that
are great options for professional communicators who want to thrive in the dynamic
marketing communications landscape: Integrated Marketing Communications (IMC) and Data Marketing Communications (DMC). Both graduate degrees are first-of-their-kind programs where you can
learn cutting-edge skills from leading experts at an R1-status institution.
But what if you’re a marketing communications professional who sees the value in
obtaining an advanced understanding of both integrated marketing
and data-driven marketing? Believe it or not, WVU has experienced several students
who pursued the master’s degree in Integrated Marketing Communications,
only to later enroll and complete the Data Marketing Communications master’s degree.
We’re here to discuss several ways in which these two separate yet similar advanced
marketing communications degrees complement each other.
As a seasoned digital marketer, Hugo Pérez has dedicated himself to developing brand
stories that hit their mark on any channel to any audience. He focuses on finding
the compelling thread in brand stories that make consumer connections come to life.
His personal story weaves across agencies and firms of all types, fueled by wide-ranging
Hugo specializes in thought leadership, creative ideation, brand innovation, and
360-communications strategies. As a digital native, his unique points of view and
creative skills have allowed him to lead content strategies that have impacted
all types of audiences for wide-ranging clients including Starbucks, Taco Bell, Turtle
Wax, Cricket Wireless, Scotts Miracle-Gro, Allstate, MTV, Mars Inc., Frito-Lay,