Marketing Communications Today is a collection of resources for marketing communications
professionals filled with industry research, marketing trends, and career
information about integrated marketing and data-driven communications.
Learn industry insights through the Marketing Communications Today blog,
podcast, as well as Integrate Online.
We often find ourselves in a bind today related to having enough, or actually, the
correct information about our customers. We want to be highly personal, and we
do not want to step over the line but doing that requires a great deal of knowledge.
Today, collecting data and information on our visitors to our sites, to our apps
and to our social media platforms is fairly easy. There are also numerous third
party entities that are collecting data. But solid knowledge is not something we
have full access to right from the beginning. It needs to develop and unfold over
time. Personalization – true personalization – often requires ongoing interactions
and history. We may get some idea early on about the visitor, but building a profile
over time that is using our data, and not someone else’s data, is the best method
of achieving true personalization.
Mobile has been tremendously helpful in building customer profiles, but it has also
made the customer more unpredictable. It is very easy for a customer to learn what
they want by pulling out their phone and it has also made the customer journey
all that much more unpredictable.
Join Toyin Awesu as she discusses the focus on the intersection of diversity in communications
and news rooms around the country and how the shifting demographics of the United
States plays a big role in this. When diversity is not prioritized we miss out
on effectively convening our desired messages.Effective communications can impact
policy decisions, brand perception, product marketing, civic engagement and much
more. We must harness the power of diversity to determine how and what we communicate.
Toyin is an experienced communications and media relations professional who is passionate
about using her skills to help organizations shape public opinion and drive policy
changes to build more equitable societies.
In the wake of recent acts of violence against the Black community, another social
justice movement has taken hold in the United States. As many Americans explore
their individual roles in this movement, how can marketing and communications professionals
use their specific skills to both effect change within their organizations and
communicate an obligation to diversity, equity and inclusion to their constituents?
In honor of Black History Month, join us for part 2 of communicating culture change
with Kayla Reed, Co-Founder and Director of Action St. Louis and Eric Winkfield,
Vice President, Diversity, Equity & Inclusion at M Booth, moderated by Ranata
Hughes, Florida A&M University Visiting Instructor, for an Integrate Online
session focusing on effecting change with cultural communication.
Every year, many brands spend a lot of time working on the perfect Super Bowl commercial.
On February 8, the WVU Marketing Communications Graduate Programs hosted a Twitter
Chat for faculty, staff, students and professionals to discuss what they thought
of the Super Bowl ads for 2021.
Personal brands aren't just for online lifestyle influencers. In fact, personal brands
have been a key part of professional networking forever! And if you've ever met
anyone, guess what: you've already got one. Join us as we discuss personal
branding in the professional sphere, and how to take control of yours so that you're
known and remembered for the right things.
Christine Gritmon joins us as she empowers small business owners and solopreneurs
to tell their own stories on social media. You CAN do it – she’ll teach you how!
She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live
streams, Twitter chats, and blog posts, as well as hosting her own weekly live
Amy Alyson Teller: When developing a personal brand, do you need to implement
branding elements like a personal website, logo brand, colors or a specific font?
The marketing communications programs at WVU have aided brilliant and talented people
to achieve their dreams and to find success within the industry. As you think about
your future career in Marketing Communications and consider advancing your degree,
view the success of the WVU Marketing Communications Integrated Marketing Communications
Fiona Green joined Amazon as Sr. Marketing Manager on the brand team for Amazon Advertising,
based in New York City. In her role, she leads the team's campaign strategy to
elevate Amazon Advertising's position in the advertising industry. Recently, she
launched a new executive interview series to hear how industry leaders are responding
to recent global events, like COVID-19. The first interview of the series featured
Mark Read, the global CEO of WPP, the world's largest advertising agency.
As of February 1, 2021, Jason was hired as Manager of Marketing Operations for the
Memphis Grizzlies. In this role, he will drive effective cross-functional teamwork
and be the champion of collaboration and communication. The Marketing Operations
Manager is instrumental in establishing and managing the marketing business processes
of the organization. It will be the responsibility of this critical resource to
build and manage the Business Operations Campaign Calendar, align stakeholders,
create and maintain project schedules, determine interdepartmental dependencies,
track progress and proactively communicate risks to stakeholders.