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Marketing Communications Today Blog


About Marketing Communications Today

Marketing Communications Today is a collection of resources for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Learn industry insights through the Marketing Communications Today blog, podcast, as well as Integrate Online.

Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications, Data Marketing Communications and Digital Marketing Communications programs, this content will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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Is Marketing Dead?

In this provocative episode, database management expert Theresa Kushner explains why she believes that the marketing profession as we know it today is obsolete. What does this mean for the future of the marketing discipline, and for organizations as a whole? Listen here to find out.

Ruth Stevens: We're dying to know what you meant by this very provocative statement, marketing is dead.

Theresa Kushner: First of all, Ruth, it's your fault to begin with here. You sent the article from marketing profs about ‘is the marketing database dead’ and I thought, it's the wrong question, it's not the database and marketing that's dead, it's the fact that marketing has been countermanded. It's been taken over by sales, it's been taken over by strategy, it's been taken over by operations, it's just so dispersed throughout the organization that as a discipline it doesn't have the force it once had. You could see that from the fact that marketing has adjectives in front of it now. It’s relationship marketing or it’s Internet marketing or it’s partner marketing, it doesn't have its own, definable entity. And, quite frankly, when it disperses like that, you get sections and portions of marketing that can be so easily absorbed into other disciplines.

Read Full Article: Is Marketing Dead?

Congratulations to the Classes of 2020 and 2021

Graduation, a time of celebration. It’s also a time to recognize the sacrifices and support of family and friends who carried the graduate through the tougher times, especially the tougher times in the past year. We united to celebrate the accomplishments of not only the Class of 2021, but also the Class of 2020.

I’ve overseen the WVU Marketing Communications online programs for over 15 years, since 2005. That means that I have had the distinct honor and privilege of recognizing every student that has ever completed the program as they walk across the stage, aside from the one year my sister’s wedding coincided with graduation weekend. This year’s ceremony was different. We gathered at the Mountaineer Field at Milan Puskar Stadium and we were fortunately greeted with perfect weather. While the scenario was different, the purpose was not.

Read Full Article: Congratulations to the Classes of 2020 and 2021