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Marketing Communications Today Blog


About Marketing Communications Today

Marketing Communications Today is a collection of resources for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Learn industry insights through the Marketing Communications Today blog, podcast, as well as Integrate Online.

Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications, Data Marketing Communications and Digital Marketing Communications programs, this content will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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Where is Martech Headed? More Growth!

Technology continues to disrupt, enable and challenge the world of marketing. Join Scott Brinker, founder of the influential blog Chief Martech, as we discuss the future of marketing technology. When—if ever—will its growth plateau? How can companies prepare for the changes to come? Do you have to be a technologist to be a successful marketer today? Scott’s answers will surprise you.

Ruth Stevens: What advice do you have for companies to keep up with the changes in the marketing profession and the growth of martech?

Scott Brinker: It's hard for me to find another profession where the scope and scale and speed of the change has been as great and persistent as it is in marketing. I think part of this is just recognizing this is almost like the Meta challenge of marketing now of how do I create a marketing organization that can continue to adapt. New innovations and disruptions are always happening in our market or happening in the landscape of consumer and customer expectations. I often advise the people who are building out these marketing tech stacks to really designed for change. That generally means picking a platform that will serve almost is as the temple as the rest of your capabilities get developed. You want to make sure that the platform has lots of open APIs. You want to make sure that they're playing well with the other innovative marketing tech companies.

Read Full Article: Where is Martech Headed? More Growth!

Does PR have a Future?

Leaner staffs, fewer journalists in the newsrooms, and a growing suspicion regarding the integrity of earned media have placed the PR profession in potential peril. But today’s guest, Bridgette Borst Ombres, remains optimistic about media relations. Some things have not changed in the profession, she says, including the ongoing challenge of attribution and measurement. But join us, as we explore what has changed in media relations including AI, the rise of live audio, niche publications, and paywall journalism.

Cyndi Greenglass: Would you define what media relations is today?

Read Full Article: Does PR have a Future?