Marketing Communications Today is a collection of resources for marketing communications
professionals filled with industry research, marketing trends, and career
information about integrated marketing and data-driven communications.
Learn industry insights through the Marketing Communications Today blog,
podcast, as well as Integrate Online.
Are your models annoying or delighting your consumers? Marketers have been using
machine learning for years to help create advanced models, but that is not going
to cut it in the future. Too many personalization efforts today rely on algorithms
that are turning people off. And our attempts at automated personalization engines
are forcing consumer audiences to simply tune brands out.
In this episode, we explore the connection between models, analytics, and even Eric
Clapton with our guest, Stephen Yu. As a songwriter, musician, and master modeler,
Stephen brings a unique perspective to data science and a cautionary message as
well: Those who rely solely on automated analytic solutions will be the first to
be replaced by the machine!
Ruth Stevens: What should our listeners know about analytics and modeling so
they can prepare for the future?
In this special edition of Marketing Horizons, hosts Ruth Stevens and Cyndi Greenglass
review the 2021 marketing trends they believe will have a significant impact on
marketers in the year ahead. Some fads have already faded, but some new ones will
continue to disrupt and drive business results in 2022. And a bonus: Are you thinking
about how to up level your career this year? Ruth and Cyndi also give us a preview
of the exciting careers emerging for marketers.
Nancy Harhut discussed how behavioral science helps marketers understand buyer’s
comfort levels and typical buying patterns.
Each semester the
WVU Marketing Communications online programs is excited to welcome a new
group of individuals into the
MCNetwork. The WVU Marketing Communications graduate student population consistently
varies in their levels of experience and expertise, with some just completing their
undergraduate studies to those holding senior-leadership positions at the worlds
most elite agencies and brands. Each students brings unique style and perspective
to the program.
Meet some of the students who will be joining the WVU Marketing Communications
Network in the spring semester:
Why did you choose to pursue a WVU Marketing Communications graduate degree?
As someone who has been in the public affairs and crisis communication field going
on 14 years, I was really struggling to find a program that was flexible to my
schedule. I work a lot more than 40 hours a week, and am on call nights and weekends.
Being in South Korea, makes it difficult to participate in classes as most occur
in the middle of the night. West Virginia University has a great relationship with
the Department of Defense and specifically Defense Information School. WVU's program
accepted professional military communication training towards the degree, and have
been incredibly supportive of the additional demands and need for a flexible work
I am really passionate about leadership and mentorship. People are influential leaders
at every level. Working for the Department of Defense, one of the largest employers
in the world, can often feel bureaucratic and complex.