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Marketing Communications Today Blog

      

About Marketing Communications Today

Marketing Communications Today is a collection of resources for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Learn industry insights through the Marketing Communications Today blog, podcast, as well as Integrate Online.

Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications, Data Marketing Communications and Digital Marketing Communications programs, this content will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.


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Meet the Class of Fall 2022

At the conclusion of each semester, the WVU Marketing Communications Programs are excited to celebrate our graduates. Meet the members of the class of Fall 2022 who have successfully completed their studies!

Why did you choose to pursue a WVU Marketing Communications Graduate Degree?

I really enjoy connecting with people and understanding how people receive information. This degree was the next step in my formal education, and it is a big achievement for me. I am looking to pursue a career in marketing after my retirement from the Marine Corps.

Read Full Article: Meet the Class of Fall 2022

Time Management Workshop Recap

Amanda and Bre, our advisor and enrollment coach, bring us tips and tricks for being successful our fully online master’s degrees in Marketing Communications. Learn what to expect in the classroom and ways to juggle work and school, while maintaining a personal life.

Poor Time Management can lead to:

Understanding your reasons for choosing something or your motivations will help you stay on track.

Read Full Article: Time Management Workshop Recap

3 Takeaways from the Authenticity Boom

During one of our latest Integrate Online sessions we talked all about the authenticity boom – a recent trend in the marketing communications industry. Authenticity isn’t a new word, but has been showing up more across the industry, likely as a growing consumer need. Our panelists included the following: Takara T. Pierce, Alex McPherson and Justin Hoot. In addition, this conversation was moderated by IMC professor, Bonnie Harris. Here are the top 3 takeaways from the conversation:

If consumers are shifting their behaviors to support brands that align more closely with their values, how can brands meet this need? Ultimately, your actions have to align with everything you are saying – authenticity cannot be manufactured.

As many brands are going green with growing concern for our planet, there are now certifications to ensure that greenwashing is less likely to occur. Although these measures have been put in place to avoid greenwashing, there are still brands using buzz words like “sustainability” and “clean energy” without the actions to support their commitments. On the flip side, you have brands like Patagonia who radically transformed how they makes products and money, all while fundamentally understanding the importance of systems change. This brand practices its commitment to change internally and externally as it shares its mission with the world.

Read Full Article: 3 Takeaways from the Authenticity Boom