Marketing Communications Today is a collection of resources for marketing communications
professionals filled with industry research, marketing trends, and career
information about integrated marketing and data-driven communications.
Learn industry insights through the Marketing Communications Today blog,
podcast, as well as Integrate Online.
At the conclusion of each semester, the WVU Marketing Communications Programs are
excited to celebrate our graduates. Meet the members of the class of Fall 2022
who have successfully completed their studies!
Why did you choose to pursue a WVU Marketing Communications Graduate Degree?
I really enjoy connecting with people and understanding how people receive information.
This degree was the next step in my formal education, and it is a big achievement
for me. I am looking to pursue a career in marketing after my retirement from the
Marine Corps.
Amanda and Bre, our advisor and enrollment coach, bring us tips and tricks for being
successful our fully online master’s degrees in Marketing Communications. Learn
what to expect in the classroom and ways to juggle work and school, while maintaining
a personal life.
Poor Time Management can lead to:
Understanding your reasons for choosing something or your motivations will help you
stay on track.
During one of
our latest Integrate Online sessions we talked all about the authenticity boom
– a recent trend in the marketing communications industry. Authenticity isn’t a
new word, but has been showing up more across the industry, likely as a growing
consumer need. Our panelists included the following: Takara T. Pierce, Alex McPherson
and Justin Hoot. In addition, this conversation was moderated by IMC professor,
Bonnie Harris. Here are the top 3 takeaways from the conversation:
If consumers are shifting their behaviors to support brands that align more closely
with their values, how can brands meet this need? Ultimately, your actions have
to align with everything you are saying – authenticity
cannot be manufactured.
As many brands are going green with growing concern for our planet,
there are now certifications to ensure that greenwashing is less likely to occur.
Although these measures have been put in place to avoid greenwashing, there are
still brands using buzz words like “sustainability” and “clean energy” without
the actions to support their commitments. On the flip side, you have brands like
Patagonia who
radically transformed how they makes products and money, all while fundamentally
understanding the importance of systems change. This brand practices its commitment
to change internally and externally as it shares its mission with the world.
