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information about integrated marketing and data-driven communications.
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So . . . somewhere on your career path, you’ve done something else other than be
employed. People call these gaps or lapses – both of which sound very negative
on the surface but really shouldn’t be.
The fact of the matter is that many people have not been employed 100% of the time.
Life happens and sometimes these gaps are within our control, and other times not
so much.
A week has passed since the Big Game. Leftovers were consumed. Celebrations have
ended.
$7 million-dollar 30-second spots forgotten. Seriously, which commercials stand
out now? With the channel shared among all these ads, let’s see why some have better
recall and drive more conversions than others by considering the source and message
of the communication model.
According to
USA Today’s Ad Meter Panel, it seems that the source variable of the persuasion
matrix scored highest with panelists. The top five commercials all featured celebrities
or dogs, arguably ranking very high on likeability (unless you only like cats),
with the top spot going to The Farmer’s Dog. This commercial used an emotional
appeal in its message to tug on the heart strings of anyone who loves their pet.
I introduced myself to classmates in my first graduate class with a video highlighting
my ability to juggle. My attempt to infuse humor into this required introduction
assignment contained more foreshadowing than I ever thought possible. The year
2022 marked huge milestones for my family including:
For the past few weeks, everyone has been talking about ChatGPT and the reality
of artificial intelligence as capable of passing the
Turing Test. If you think the innovation was an overnight success, take a history dive and
see how many communication rounds have helped OpenAI, the corporation that launched
ChaptGPT and
DALL-E, warm audiences.
The genius of introducing radical concepts into the market is patience. Things do not
happen overnight. Awareness is far more challenging when the market isn’t primed
for what you have to offer. What you want to talk about remains a foreign concept
for mainstream audiences. It becomes a validation process industry wide to gradually
boil down radical ideas into something relevant, accessible and meaningful to the
masses.
Each technical advancement and public release is a stepping stone toward broader
acceptance. The transparency provides exposure and promotes familiarity with a
radical technology. (Keep in mind this is a high-level view. It does not account
for OpenAI’s proven track record, or extensive relationships within the tech industry.)
As a 35-year-old full-time employee, part-time grad student, wife, daughter, sister
and WVU MarCom Ambassador who also has ADHD, balancing life is important. I wasn’t
diagnosed with ADHD until college. I’ve learned over the years that some of the
organizational habits I created for myself from as early as fifth grade are practical
non-medicated techniques to “treat” or work with my ADHD. When I was first diagnosed,
I was happy to have medication to “fix” me. Oh, how I would learn!
In fact, the organizational habits I’d created for myself and become accustomed to
- carrying an hourly/daily planner everywhere, for example - were beneficial not
only when I was a college student but also when I entered the workforce and coordinated
with multiple teams, offices, departments, etc. I also found that while treating
my ADHD with medication was helpful, it was not a cure and certainly not the be-all
and end-all in managing my ADHD and balancing the multiple areas of my life. Some
of these things were coursework, work (I worked what was considered full-time at
my job during college, which was anywhere from 35 to 40 hours a week), internships,
volunteering and family time.
Continuing to utilize a planner after my diagnosis, along with medication, helped
me fine-tune my organizational, planning and strategic planning skills. I didn’t
take my first project management course until spring 2021, but by that point, it
was essentially learning “industry terms” to the concepts I’d been utilizing since
I was in middle school. I’d even implemented project management software at a few
jobs before that course because I’d already learned and seen the benefits.
by Zack Duncan, Founder and President of Root and Branch
Starting on July 1, 2023, Universal Analytics properties will no longer process new
hits. At that point, Google Analytics 4 (GA4) will be the only tracking option
for those of us who use Google Analytics.
This is not great news for many of us who were familiar with Universal Analytics.
But the team at Google didn’t ask us, did they? Rude! In this blog we’ll get you
prepared for what GA4 will mean. And the good news is that there are some distinct
advantages to the new GA4.