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Marketing Communications Today Blog


About Marketing Communications Today

Marketing Communications Today is a collection of resources for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Learn industry insights through the Marketing Communications Today blog, podcast, as well as Integrate Online.

Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications, Data Marketing Communications and Digital Marketing Communications programs, this content will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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My Marcom Story: Julia Lienhard and Serafina Maerten

My Marcom Story: Julia Lienhard and Serafina Maerten

An online program can be daunting since there are few in-person interactions with classmates and instructors, but for Julia Lienhard and Serafina Maerten, fall 2022 graduates from the Data Marketing Communications program, embracing the online learning environment didn’t mean going through the program alone.

The two graduates shared the Introduction to Data Marketing Communications course together, and after the very first assignment, Serafina messaged Julia on Instagram to introduce herself with the hope of gaining a friend in the program.

“I did one project on my own and thought there was no one to talk to about this. I was kind of lonely, and I thrive better with a team, so I found her on Instagram and we became friends,” said Serafina. “What really helped me get through this program was having a friend. It’s why I messaged her in the first place.”

Read Full Article: My Marcom Story: Julia Lienhard and Serafina Maerten

The "Golden" Guide to Marketing and Communications

The Golden Guide to Marketing and Communications by Kelly Greathouse

“Picture it!” Golden-Con 2023, just around the corner, with “Thank You For Being A Friend!” playing everywhere at the Sheraton Grand Chicago Riverwalk hotel. The convention brings Golden Girls fanatics together to pay homage to Dorothy, Rose, Blanche and Sophia from March 31 through April 2, 2023. Although the show ran years ago for seven seasons from 1985 through 1992, the classic TV sitcom continues to attract a loyal, cult-like following.

Of course, I may be biased. The four ladies hold a special place in my heart as my mother and I enjoyed watching reruns together through my formative years. Nuggets of life and marketing insights can be pulled from the scenarios featured in the half-hour episodes. Key takeaways include, but are not limited to the following:

Tackle the tough topics. From Season 2 when Dorothy’s friend Jean comes to town and develops a crush on Rose, to Sophia being forced to cope with her friend’s decision to end her life in Season 5, the four ladies featured in the Golden Girls never hide from a hard discussion or intense moment. Marketers are well served to be fearless enough to tackle the tough topics just like the writers of this show.

Read Full Article: The "Golden" Guide to Marketing and Communications

2023 International Women's Day: Recognizing the Achievements of WVU Marketing Communications Alumni

International Women's Day

Today, March 8, is International Women’s Day. This is a global day dedicated to the recognition of the achievements of women and call to action advancement for gender equality within all industries and spaces. The first IWD event was a public gathering of over one million people in 1911. However, the digital age has transformed the celebration into this day to cross oceans and empower women to come together, empower others and share their stories digitally.

Today, some of the industry-leading women who are alumni from the WVU Marketing Communications Graduate Programs share their stories about being a strong woman in the industry and the wisdom they wish to pass down to rising leaders.

How did you get your start in the marketing communications field?

Read Full Article: 2023 International Women's Day: Recognizing the Achievements of WVU Marketing Communications Alumni

My Marcom Story: Whitney Humphrey

In 2020, everyone’s world was turned upside down with the onset of the Covid-19 pandemic. For Whitney Humphrey, she faced even more personal and professional upheaval along with everything else that was changing.

A 2022 graduate with an M.S. in Integrated Marketing Communications, Whitney took a leap following the life-altering changes from the Covid-19 pandemic. In early 2020, Whitney’s grandmother was diagnosed with an aggressive form of cancer which affected her entire family deeply.

“She and I were very close,” she said. “When I was growing up, she was always there for me — always at my school events, at my dance recitals, my wedding and held my children. We lived next door to her, so she was always a constant presence in my life.”

Read Full Article: My Marcom Story: Whitney Humphrey