Marketing Communications Today Blog

Video game designers are the masterminds behind every video game you’ve played—whether as a kid or as an adult. Games like Minecraft, Call of Duty, Fortnite, Animal Crossing, The Legend of Zelda, and hundreds more all come from the creative mind and technical skill of a game designer. Their role is to focus on the function of the game–creating systems, rules, virtual settings, and functionality all to ensure that the player has fun. 

When people hear the word “marketing,” they often think of flashy ads, clever social media campaigns, and eye-catching visuals. While those elements are certainly part of the picture, there’s something behind the scenes that makes it all work: data.

If you are a marketing professional, or in any field where you use a computer, you’ve likely heard of the various AI chat tools available worldwide — such as ChatGPT, Microsoft’s CoPilot, and Google’s Gemini, just to name a few. You’ve almost certainly used one of these AI tools in the last two years, perhaps even unknowingly. 

Digital marketing isn’t just evolving, it’s accelerating. With global spending expected to soar well beyond $600 billion in the coming years, it’s clear that brands of all sizes are prioritizing their online presence more than ever. But where is it all he

Social media is like the perfect double-edged sword for businesses in marketing. On one side, , it’s a powerful tool for connecting with your audience, building your brand, and promoting your products or services. But on the other, the  algorithms can mak

Artificial intelligence (AI) has been a concept in both science fiction and research labs since the 1956 Dartmouth Conference, where a group of pioneering computer scientists set the foundation for the field.

Today businesses must navigate an increasingly complex system of communication channels to reach and engage their audiences effectively. A successful marketing strategy requires a multi-faceted approach that combines various important pieces to a campaign

Email remains one of the strongest marketing tools at a marketer’s fingertips. Still, with dozens of marketing emails pouring into a customer’s inbox each and every day, it’s not necessarily easy to be seen. The message needs to pierce through the crowd a

Search Engine Optimization (SEO) is vital to ensuring that a website ranks well in search engine results and attracts organic traffic. Whether you’re a business owner, blogger, or digital marketer, understanding SEO is essential for staying competitive in

In today’s marketing world brand consistency is more important than ever. With businesses marketing across a variety of platforms, everything from social media and websites to physical products and promotional materials, ensuring that that brand delivers