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Our industry is in a constant state of evolution and the educational needs of our alumni don't always end with a diploma. To ensure career-spanning value for our alumni, graduates of the Data, Digital and Integrated Marketing Communications master's degree programs at WVU can return after graduation as a non-degree student to complete additional classes at a reduced rate to keep their skills sharp or earn additional credentials making them even more competitive as their careers progress. 

Learn More About the Alumni Lifelong Learning Program

Alumni Lifelong Learning Program


Per credit hour


Per course


Estimated cost of a certificate

Continue to Grow In Our Evolving Industry After Graduation

The Alumni Lifelong Learning Program (ALLP) offers a more affordable way for you, our alumni, to sharpen your skills in emerging topic areas, technologies and practices used by today's marketing communications practitioner. Available exclusively for graduates of the Integrated, Data and Digital Marketing Communications master's degree programs at WVU, ALLP allows you to return to the take a course or two as a non-degree student to keep your skills current with the industry or earn a specialized credential by completing a graduate certificate at a reduced rate! Each course is completed for a grade, is transferable and can be applied to an additional non-degree credential.

Eligibility requirements and requirements to participate:

  • You must be a graduate of the WVU Data Marketing Communications, Digital Marketing Communications or Integrated Marketing Communications master's degree program.
  • You will need to reapply and be readmitted to the University. As an alum, you are guaranteed readmission. The Degree Code is 490A.
  • The ALLP program is a non-degree option. Financial aid cannot be awarded to non-degree students. 
  • Alumni who would like to enroll in the 2022-23 academic year (to complete a course in Fall 2022 or Spring 2023) will be provided with an application fee waiver.

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Let's Chat

Meet your enrollment coaches! Bre specializes in Integrated Marketing and Data Marketing, while Wes specializes in Digital Marketing and DINFOS. Not sure which program is the right fit? No worries, we'll walk you through that and every other step of your enrollment journey.

Schedule a Time to Chat   Contact Bre   Contact Wes   Attend an Info Session