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Marketing Communications
Reed College of Media
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ALUMNI LIFELONG LEARNING PROGRAM

Our industry is in a constant state of evolution and the educational needs of our alumni don't always end with a diploma. To ensure career-spanning value for our alumni, graduates of the Data, Digital and Integrated Marketing Communications master's degree programs at WVU can return after graduation as a non-degree student to complete additional classes at a reduced rate to keep their skills sharp or earn additional credentials making them even more competitive as their careers progress. 

Learn More About the Alumni Lifelong Learning Program

Alumni Lifelong Learning Program


$500

Per credit hour

$1,500

Per course

$6,000

Estimated cost of a certificate

Continue to Grow In Our Evolving Industry After Graduation

The Alumni Lifelong Learning Program (ALLP) offers a more affordable way for you, our alumni, to sharpen your skills in emerging topic areas, technologies and practices used by today's marketing communications practitioner. Available exclusively for graduates of the Integrated, Data and Digital Marketing Communications master's degree programs at WVU, ALLP allows you to return to the take a course or two as a non-degree student to keep your skills current with the industry or earn a specialized credential by completing a graduate certificate at a reduced rate! Each course is completed for a grade, is transferable and can be applied to an additional non-degree credential.

Eligibility requirements and requirements to participate:

  • You must be a graduate of the WVU Data Marketing Communications, Digital Marketing Communications or Integrated Marketing Communications master's degree program.
  • You will need to reapply and be readmitted to the University. As an alum, you are guaranteed readmission. The Degree Code is 490A.
  • The ALLP program is a non-degree option. Financial aid cannot be awarded to non-degree students. 
  • Alumni who would like to enroll in the 2022-23 academic year (to complete a course in Fall 2022 or Spring 2023) will be provided with an application fee waiver.

Learn More

Course Availability

Listed are the courses being offered in upcoming terms (pending availability):

Late Spring 2023:

M.S. Data Marketing Communications Courses

  • DMC 671 Data Management Platforms
  • DMC 672 Programmatic Media Buying

M.S. Digital Marketing Communications Courses

  • DMC 661 Audience Segmentation
  • DMC 665 Customer Engagement Ethics and Strategies
  • DMC 673 Campaign Metrics and Assessment
  • IMC 634 Digital Storytelling
  • IMC 641 Social Media & Marketing
  • IMC 643 Digital Video Production

M.S. Integrated Marketing Communications Courses

  • IMC 611 Marketing Research and Analysis
  • IMC 612 Audience Insight
  • IMC 613 Brand Equity Management
  • IMC 614 Media Analysis (TBD)
  • IMC 615 Creative Strategy and Execution
  • IMC 619 Emerging Media and the Market
  • IMC 620 Research Methods (TBD)
  • IMC 639 Content Marketing
  • IMC 642 Web Metrics & SEO
  • IMC 643 Digital Video Production
  • IMC 550 Influencer Marketing (TBD)

Summer 2023:

M.S. Digital Marketing Communications Courses

  • DMC 665 Customer Engagement Ethics and Strategies
  • IMC 629 Mobile Marketing
  • IMC 640 Intro to Digital Marketing Communications
  • IMC 642 Web Metrics & SEO
  • IMC 643 Digital Video Production
  • IMC 551 Podcast Promotion & Production

M.S. Integrated Marketing Communications Courses

Let's Chat

We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

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