Continue to Grow In Our Evolving Industry After Graduation
The Alumni Lifelong Learning Program (ALLP) offers a more affordable way for you, our alumni, to sharpen your skills in emerging topic areas, technologies and practices used by today's marketing communications practitioner. Available exclusively for graduates of the Integrated, Data and Digital Marketing Communications master's degree programs at WVU, ALLP allows you to return to the take a course or two as a non-degree student for $500 per credit hour to keep your skills current with the industry or earn a specialized credential by completing a graduate certificate! Each course is completed for a grade, is transferable and can be applied to an additional non-degree credential.
Eligibility requirements and requirements to participate:
- You must be a graduate of the WVU Data Marketing Communications, Digital Marketing Communications or Integrated Marketing Communications master's degree program.
- You will need to reapply and be readmitted to the University. As an alum,
you are guaranteed readmission. When you start your application, you
will select Non-Degree and then apply to Non-Degree Alumni Lifelong Learning
for Marketing Communications Graduates.
- The ALLP program is a non-degree option. Financial aid cannot be awarded
to non-degree students.
Learn More
Course Availability
Listed are the courses being offered in upcoming terms (pending availability):
Late Spring 2024:
M.S. Data Marketing Communications Courses
M.S. Digital Marketing Communications Courses
- Audience Segmentation
- Customer Engagement Ethics and Strategies
- Campaign Metrics and Assessment
- Digital Storytelling
- Social Media and Marketing
- Digital Video Production
M.S. Integrated Marketing Communications Courses
- Marketing Research and Analysis
- Audience Insight
- Brand Equity Management
- Creative Strategy and Execution
- Emerging Media and the Market
- Healthcare Marketing
- Entrepreneurship in IMC
- Web Metrics and SEO
- Executive Communications and Leadership
Summer 2024:
M.S. Digital Marketing Communications Courses
- Customer Engagement Ethics and Strategy
- Introduction to Digital Marketing Communications
- Web Metrics and SEO
- Digital Video Production
M.S. Integrated Marketing Communications Courses
- Introduction to IMC
- Marketing Research and Analysis
- Audience Insight
- Brand Equity Management
- Creative Strategy and Execution
- Direct and Digital Marketing
- Public Relations Concepts and Strategy
- Emerging Media and the Market
Early Fall 2024:
M.S. Data Marketing Communications Courses
- Introduction to Data Marketing Communications
- Campaign Metrics and Assessment
- Messaging for Customer Relationship Management
M.S. Digital Marketing Communications Courses
- Mobile Marketing
- Digital Storytelling
- Introduction to Digital Marketing Communications
- Social Media and Marketing
M.S. Integrated Marketing Communications Courses
- Introduction to IMC
- Audience Insight
- Direct and Digital Marketing
- Public Relations Concepts and Strategy
- Multicultural Marketing
- Applied Public Relations
- Digital Storytelling
- Visual Information Design
- Internal Brand Communication
- Content Marketing
- Digital Video Production
Late Fall 2024:
M.S. Data Marketing Communications Courses
M.S. Digital Marketing Communications Courses
- Audience Segmentation
- Customer Engagement Ethics and Strategy
- Social Media and Marketing
- Web Metrics and SEO
- Digital Video Production
M.S. Integrated Marketing Communications Courses
- Marketing Research and Analysis
- Audience Insight
- Brand Equity Management
- Creative Strategy and Execution
- Emerging Media and the Market
- Augmented Reality and Virtual Reality in IMC
Want to expand your knowledge in a specific area? Consider courses from our
graduate certificate options:
- Creative Strategy
- Data Marketing Communications
- Digital and Social Media
- Healthcare Communications
- Higher Education Marketing
- Integrated Marketing Communications
- Public Relations Leadership
Interested in continuing your education? Fill out the form below and we'll help you explore your options.