Continue to Grow In Our Evolving Industry After Graduation
The Alumni Lifelong Learning Program (ALLP) offers a more affordable way for you, our alumni, to sharpen your skills in emerging topic areas, technologies and practices used by today's marketing communications practitioner. Available exclusively for graduates of the Integrated, Data and Digital Marketing Communications master's degree programs at WVU, ALLP allows you to return to the take a course or two as a non-degree student for $500 per credit hour to keep your skills current with the industry or earn a specialized credential by completing a graduate certificate! Each course is completed for a grade, is transferable and can be applied to an additional non-degree credential.
Eligibility requirements and requirements to participate:
- You must be a graduate of the WVU Data Marketing Communications, Digital Marketing Communications or Integrated Marketing Communications master's degree program.
- You will need to reapply and be readmitted to the University. As an alum,
you are guaranteed readmission. When you start your application, you
will select Non-Degree and then apply to Non-Degree Alumni Lifelong Learning
for Marketing Communications Graduates.
- The ALLP program is a non-degree option. Financial aid cannot be awarded
to non-degree students.
Learn More
Course Availability
Listed are the courses being offered in upcoming terms (pending availability):
Late Spring 2025:
M.S. Data Marketing Communications Courses
M.S. Digital Marketing Communications Courses
- Audience Segmentation
- Campaign Metrics and Assessment
- Customer Engagement Ethics and Strategy
- Digital Storytelling
- Digital Video Production
- Social Media and Marketing
M.S. Integrated Marketing Communications Courses
- Audience Insight
- Brand Equity Management
- B2B Direct Marketing
- Content Marketing
- Creative Strategy and Execution
- Emerging Media and the Market
- Executive Communication and Leadership
- Healthcare Marketing
- Marketing Change Management
- Marketing Research and Analysis
- Web Metrics and SEO
Summer 2025:
M.S. Digital Marketing Communications Courses
- Digital Video Production
- Introduction to Digital Marketing Communication
- Mobile Marketing
- Web Metrics and SEO
M.S. Integrated Marketing Communications Courses
- Audience Insight
- Brand Equity Management
- Creative Strategy and Execution
- Emerging Media and the Market
- Introduction to IMC
- Marketing Research and Analysis
- Public Relations Concepts and Strategy
Early Fall 2025:
M.S. Data Marketing Communications Courses
- Campaign Metrics and Assessment
- Introduction to Data Marketing Communications
- Messaging for Customer Relationship Management
M.S. Digital Marketing Communications Courses
- Digital Storytelling
- Introduction to Digital Marketing Communication
- Mobile Marketing
- Social Media and Marketing
M.S. Integrated Marketing Communications Courses
- Audience Insight
- Content Marketing
- Digital Storytelling
- Digital Video Production
- Direct and Digital Marketing
- Diversity and Inclusion in IMC
- Higher Education Marketing
- Internal Brand Communication
- Introduction to IMC
- Public Relations Concepts and Strategy
- Visual Information Design
Late Fall 2025:
M.S. Data Marketing Communications Courses
M.S. Digital Marketing Communications Courses
- Audience Segmentation
- Customer Engagement Ethics and Strategy
- Digital Video Production
- Web Metrics and SEO
M.S. Integrated Marketing Communications Courses
- Applied Public Relations
- Audience Insight
- Brand Equity Management
- Creative Strategy and Execution
- Digital Storytelling
- Emerging Media and the Market
- Marketing Research and Analysis
- Podcast Production and Promotion
Want to expand your knowledge in a specific area? Consider courses from our
graduate certificate options:
- Creative Strategy
- Data Marketing Communications
- Digital and Social Media
- Healthcare Communications
- Higher Education Marketing
- Integrated Marketing Communications
- Public Relations Leadership
Interested in continuing your education? Fill out the form below and we'll help you explore your options.