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Our industry is in a constant state of evolution and the educational needs of our alumni don't always end with a diploma. To ensure career-spanning value for our alumni, graduates of the Data, Digital and Integrated Marketing Communications master's degree programs at WVU can return after graduation to complete additional classes at a reduced rate to keep their skills sharp or earn additional credentials making them even more competitive as their careers progress. 

Learn More About the Alumni Lifelong Learning Program

Alumni Lifelong Learning Program


Per credit hour


Per course


Estimated cost of a certificate


Estimated cost of a master's degree

Continue to Grow In Our Evolving Industry After Graduation

The Alumni Lifelong Learning Program (ALLP) offers a more affordable way for you, our alumni, to sharpen your skills in emerging topic areas, technologies and practices used by today's marketing communications practitioner. Available exclusively for graduates of the Integrated, Data and Digital Marketing Communications master's degree programs at WVU, ALLP allows you to return to the take a course to keep your skills current with the industry, earn a specialized credential by completing a graduate certificate or even pursue an additional master's degree at a reduced rate! Each course is completed for a grade, is transferrable and can be applied to an additional credential.

Eligibility requirements and requirements to participate:

  • You must be a graduate of the WVU Data Marketing Communications, Digital Marketing Communications or Integrated Marketing Communications master's degree program.
  • You will need to reapply and be readmitted to the University. As an alum, you are guaranteed readmission. The Degree Code is 490A. 
  • Alumni who would like to enroll in the 2020-21 academic year (to complete a course in Fall 2020 or Spring 2021) will be provided with an application fee waiver!

Learn More

Let's Chat

Ryan, our enrollment specialist, is here to answer your questions and help you with the application process.

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