A Master of Business Administration provides theoretical and practical training for understanding general business management functions, sometimes with a marketing focus.
But for professionals seeking to expand their education at the graduate level, specifically those interested in business and marketing—there are options. Some MBA programs have a marketing track, which is a good fit for professionals interested in an overarching MBA curriculum. However, there is another option for professionals who are inspired by data and marketing but who ultimately have a passion for communications. Combining data marketing and communications is a revolutionary concept that allows professionals to utilize data to back all marketing strategies and decisions.
WVU's Master of Science in Data Marketing Communications (DMC) merges insights gleaned through data analytics to drive effective integrated marketing communications campaigns.