Marketing Communications Today Blog

As digital platforms continue to emerge, it’s undeniable that there has been a transformation in the way businesses promote their products and services. From social media campaigns to SEO strategy, digital marketing has become essential for engaging with a brand’s target audience, with an expected spend of $870.85 billion by 2027. This raises the question of whether digital marketing has begun the decline of traditional marketing tools and tactics.

In the busy city of Chicago, Justin Hoot, Partner, Client Services at Someoddpilot, found his calling. With a successful career, family to care for and the need to seek knowledge, Hoot took his journey through the WVU IMC program, allowing him to find a way to gain a higher understanding of marketing in the growing digital age.

Customer service and marketing are key objectives within the world of digital business, where the two depend on each other to give the consumer an experience that keeps them coming back. Let’s explore how these two entities work together to build success, brand reputation and customer loyalty. 

Instagram, TikTok, the list continues. All of the social media platforms are going toward video. It's a powerful tool, allowing brands to engage with their audiences and convey their messages to drive conversions. Let's explore the fundamentals of video marketing strategy and how you can promote your brand effectively.

In the large world of digital innovation, staying updated on the latest industry happenings is essential for businesses and consumers alike. Let's dive into a wrap-up of recent developments across various platforms and technologies, along with insights into potential future trends.

Maleehah Saab's journey through her academic career shows the power of perseverance, adaptability and finding one's passion. Graduating from the IMC program with a focus on social and digital media at WVU, her story resonates with anyone who has dared to explore new horizons.

In today's world of marketing, sustainability has emerged as a critical concern for companies across industries. No longer just a buzzword, sustainability has become a cornerstone of strategic planning and brand identity. In the realm of marketing, this shift towards sustainability presents both challenges and opportunities. In this blog post, we'll explore the importance of sustainability in marketing, its impact on consumer behavior, and practical strategies for integrating sustainability into marketing practices.

Buyer personas are semi-fictional representations of your ideal customers based on market research and real data about your existing customers.

Welcome to the world of data analysis, a key marketing tool for understanding insights and numbers behind the campaign. At its core, data analysis is the process of examining, cleaning, transforming and interpreting data to discover meaningful patterns.

As a recent graduate navigating into adulthood, Emma Magruder shares her journey from uncertainty to clarity, from student life to professional aspirations. Graduating from the Integrated Marketing Communications Program.