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Marketing Communications Today Blog

      

About Marketing Communications Today

Marketing Communications Today is a collection of resources for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Learn industry insights through the Marketing Communications Today blog, podcast, as well as Integrate Online.

Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications, Data Marketing Communications and Digital Marketing Communications programs, this content will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.


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New Year, New Opportunities: Five Steps to Refresh Your Personal Brand in the New Year

WVU Integrate Online: Five Steps to Refresh Your Personal Brand in the New Year

During our first Integrate Online session of the new year, we talked about refreshing your personal brand in the midst of the Great Reshuffle. It’s an opportune time to reconsider your career and life goals to then refresh your personal brand. Your personal brand is how you are thought of by others — not necessarily how you want to be thought of by others. Our panelists include Dawn Edmiston, Christine Gritmon and WVU Marketing Communications professor Amy Teller. Here are the five steps to refreshing your brand:

Authenticity is key to any successful marketing campaign, and it’s no different with your personal brand. No matter your stage in the personal branding journey — from just starting to a complete rehaul — authenticity should serve as the foundation for you to build your brand around. Transparency and honesty are the keys to creating a positive personal brand. Remember, it’s what people say about you when you leave a room that really matters.

Read Full Article: New Year, New Opportunities: Five Steps to Refresh Your Personal Brand in the New Year

Meet the Newest Spring 2023 WVU Marketing Communications Students

Each semester the WVU Marketing Communications online programs are excited to welcome a new group of individuals into the MCNetwork. The WVU Marketing Communications graduate student population consistently varies in their levels of experience and expertise, with some just completing their undergraduate studies to those holding senior-leadership positions at the world’s most elite agencies and brands. Each student brings a unique style and perspective to the program.

Meet some of the students who will be joining the WVU Marketing Communications Network in the Spring 2023 semester:

Why did you choose to pursue a WVU Marketing Communications Graduate Degree?

Read Full Article: Meet the Newest Spring 2023 WVU Marketing Communications Students