During our first Integrate Online session of the new year, we talked about refreshing your personal brand in the midst of the Great Reshuffle. It’s an opportune time to reconsider your career and life goals to then refresh your personal brand. Your personal brand is how you are thought of by others — not necessarily how you want to be thought of by others. Our panelists include Dawn Edmiston, Christine Gritmon and WVU Marketing Communications professor Amy Teller. Here are the five steps to refreshing your brand:
Authenticity is key to any successful marketing campaign, and it’s no different with your personal brand. No matter your stage in the personal branding journey — from just starting to a complete rehaul — authenticity should serve as the foundation for you to build your brand around. Transparency and honesty are the keys to creating a positive personal brand. Remember, it’s what people say about you when you leave a room that really matters.