For the past few weeks, everyone has been talking about ChatGPT and the reality
of artificial intelligence as capable of passing the
. If you think the innovation was an overnight success, take a history dive and
see how many communication rounds have helped OpenAI, the corporation that launched
, warm audiences.
The genius of introducing radical concepts into the market is patience. Things do not happen overnight. Awareness is far more challenging when the market isn’t primed for what you have to offer. What you want to talk about remains a foreign concept for mainstream audiences. It becomes a validation process industry wide to gradually boil down radical ideas into something relevant, accessible and meaningful to the masses.
Each technical advancement and public release is a stepping stone toward broader acceptance. The transparency provides exposure and promotes familiarity with a radical technology. (Keep in mind this is a high-level view. It does not account for OpenAI’s proven track record, or extensive relationships within the tech industry.)
June 2018, OpenAI releases a paper outlining generative pre-training (GPT).
February 2019, OpenAI partially releases GPT-2 Generative Pre-trained Transformer 2 to the public. Where did GPT-2 learn itself; from URLs upvoted in Reddit forums.
June 2020, GPT-3 Generative Pre-trained Transformer 3 is capable of meta-learning. OpenAI announces API access to their AI models.
January 2021, built on GPT-3, OpenAI releases DALL-E, a synthetic media generator that creates images from text.
November 3, 2022, Open AI announces DALL·E API Now Available in Public Beta.
November 30, 2022, ChatGPT, part of the GPT3.5 series, is released to the public. Well received by the press, ChatGPT reaches 1 million users within five days.
January 2023, the concept of ChatGPT gains mainstream adoption. People may not know how it works, but they know it’s Artificial Intelligence capable of texting like a human.
Even with the immense resources and influence available to OpenAI, there were rounds of proofing that led up to what now may seem like an overnight advancement. This is why tech will always need skilled Marcoms in internal and external roles like public relations, community development, leadership, strategic partnerships/business development, investor relations and product marketing.
Two Takeaways Regardless of Your Industry
Your audiences are primed to talk about ChatGPT and AI and how AI enables your brand to deliver. The conversations can be within your team, network, existing customer base or even brand partners. You’ll build brand power for your organization and yourself.
Think bigger than your immediate campaigns; talk to leadership about the corporate vision and the business steps needed to get there. Try Salesforce's V2MOM method to ensure your current marketing plan aligns with that vision and advances the business to those next steps.
Interested in growing your career with a master's degree in Data, Digital or Integrated Marketing Communications? Request more information today!
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