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Using Data to Build Success

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Kelly Greathouse, M.S. Data Marketing Communications Class of Spring 2024

Kelly Greathouse chose the M.S. Data Marketing Communications program to leverage data and give her the tools to build strategy. She can now use data-based reasoning with her marketing plans.


The confidence felt after achieving this milestone is indescribable. If I can manage coursework, anyone can! Just be sure to work ahead. Avoiding procrastination is the key to success. Kelly Greathouse

Greathouse enjoyed her time in the program, learning from so many wonderful professors and feeling supported by all of the support and professional development she received.

Kelly Greathouse holding the Pittsburgh Half Marathon Medal

During her time in the program, she attended the Integrate 2023 conference. It left a deep impression on her. “The learning opportunities allowed me to see new perspectives and expand my knowledge about practical marketing communications concepts. But the relationships built while in Morgantown for Integrate will always be the most meaningful part of the conference. I'm grateful for every connection formed with fellow Mountaineers.”

Greathouse, a Spring 2024 graduate of the Data Marketing Communications master’s degree program, is currently the lead for international communications at GNC. She plans to relax this summer, and then look into opportunities to teach others and give back. She is thankful for the support of her family, friends and colleagues through her grad school journey. “I'm especially grateful for the love and encouragement of my husband and three children.”

Greathouse family seated together with a dog.

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