Kelly Greathouse chose the M.S. Data Marketing Communications program to leverage data and give her the tools to build strategy. She can now use data-based reasoning with her marketing plans.
The confidence felt after achieving this milestone is indescribable. If I can manage coursework, anyone can! Just be sure to work ahead. Avoiding procrastination is the key to success. Kelly Greathouse
Greathouse enjoyed her time in the program, learning from so many wonderful professors and feeling supported by all of the support and professional development she received.
- As an ambassador, Greathouse shared insights into juggling family, school and work; the questions you should ask before signing up for grad school; and a “golden” guide to marketing and communications.
During her time in the program, she attended the Integrate 2023 conference. It left a deep impression on her. “The learning opportunities allowed me to see new perspectives and expand my knowledge about practical marketing communications concepts. But the relationships built while in Morgantown for Integrate will always be the most meaningful part of the conference. I'm grateful for every connection formed with fellow Mountaineers.”
- At Integrate 2023, Greathouse shared her story in a video testimonial. Check out her My Marcom Story.
Greathouse, a Spring 2024 graduate of the Data Marketing Communications master’s degree program, is currently the lead for international communications at GNC. She plans to relax this summer, and then look into opportunities to teach others and give back. She is thankful for the support of her family, friends and colleagues through her grad school journey. “I'm especially grateful for the love and encouragement of my husband and three children.”
Marketing Communications Online Programs
The marketing communications landscape is constantly changing. Our programs are focused on what is happening next in marketing. Learn more about our innovative programs.
Request More InformationMarcom Today
Marketing Communications Today is a collection of resources for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Learn industry insights through the Marketing Communications Today blog, podcast, as well as Integrate Online.
Subscribe to get the Latest Trends in Your Inbox