Marketing Communications Today Blog

Desirae Lindow, Integrated Marketing Communications ‘22, shares how her time in the IMC program gave her a sense of confidence in her rapid career growth.

How can you not only correctly define this target market, but also develop strategies and tactics that will convey your message to the right people at the right place at the right time? Learn about the role of grassroots marketing in government, nonprofit

Marketing 101 tells us, “Know your audience.” Pretty basic concept, right? In business-to-business (B2B) marketing, a key audience can vary from company to company and industry to industry.

Robin Rectenwald, Integrated Marketing Communications ‘18, shares her journey into working in an agency and how her IMC degree helped guide her in client services.

As new technologies emerge and trends take over, marketers have to be ready to shift to respond to these up and coming trends and innovations. With 2024 approaching, marketers are beginning to plan for the next calendar year.

Whether you’re admitted and getting ready to start the program, or you’re contemplating your next steps, our instructors joined in to answer any questions you have. Matthew Cummings, Dan Dipiazzo and Amy Teller give you some insider tips.

Lexi Schnell, Integrated Marketing Communications ‘19, shares how her time in the IMC program has guided her career development.

Whether you're a seasoned veteran in digital marketing or just starting to find your footing, the importance of truly understanding your audience cannot be understated. The persona sticks out as it brings clarity and precision to your campaigns.

Kirsten McAlpin, Integrated Marketing Communications ‘23, shares her professional journey and how she decided on West Virginia University.

Social media marketing is all about strategy. For large businesses who have teams or dedicated individuals, it can be easier to find a strategy that works. For small businesses, you often need to resort to creativity and making hard decisions.