ONLINE M.S. IN DIGITAL MARKETING COMMUNICATIONS
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Helena Angell
Public Relations Consultant with Extensive Teaching Experience
Teaches DMC 655 - Customer Engagement Ethics and Strategies
Helena Angell, PhD, has over 25 years of teaching experience in higher education, and has taught at Rollins College, the University of Florida, WVU, and in other venues.
Bob Bentz
President of Purplegator and Advanced Telecom Services
Teaches IMC 629 Mobile Marketing
Bob Bentz is president of mobile-first marketing agency Purplegator. He also led Advanced Telecom Services from a start-up, with no outside financing, to $62.2 million in annual sales with offices in the USA, Canada, UK, Czech Republic, and Taiwan. He is the author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing.
Kristen Buzan
Senior Marketing Manager
Teaches IMC 641 - Social Media and Marketing
Kristen Buzan spent over a decade at AT&T where she led the team responsible for the U-verse TV customer base with a focus on increasing revenue and reducing customer churn.
Alan Christopher
Owner, DAC Marketing
Teaches IMC 640 - Introduction to Digital Marketing Communications
Dr. Alan Christopher has not yet decided what he wants to be when (and if) he grows up. He and his family live in Austin, Texas, the live music capitol of the world. His company, DAC Marketing, is primarily engaged as a manufacturer’s representative in the promotional products industry in the Southwest.
Britt Davenport
President and Chief Executive of Brand Urbanity
Teaches DMC 665 Customer Engagement Strategies, IMC 636 - Campaigns (Provided-Client Case) and IMC 648 - Executive Comm and Leadership
Dr. Debra Brittain (Britt) Davenport is the president and chief executive of Brand Urbanity, a full-service branding and IMC firm with offices in Phoenix and Los Angeles. She has more than 30 years of experience as a senior PR, marketing, and branding executive.
Sandra Ducoffe
Over 30 years of experience in higher education; research focused on communication effects in advertising
Teaches DMC 661 - Audience Research and Segmentation and IMC 612 - Audience Insight
Dr. Sandra Ducoffe has over 30 years of experience in higher education, teaching traditional and online courses at several colleges and universities, including: the University of Texas at Austin, Michigan State University, Fairfield University, the University of Notre Dame, the University of Maryland University College, and the University of Wisconsin-Milwaukee.
Julia Daisy Fraustino
Assistant Professor, WVU Reed College of Media
Teaches DMC 665 - Customer Engagement Ethics and Strategies
Dr. Julia Daisy Fraustino is an assistant professor of strategic communications at the WVU Reed College of Media. She is founding co-director of the Public Interest Communication (PIC) Research Lab in the WVU Media Innovation Center and is a Sam Walton Fellow as Faculty Advisor for Enactus West Virginia University.
Karen Freberg
Associate Professor, Author
Lead Instructor - Digital Marketing Communications Program
Teaches IMC 618 - PR Concepts & Strategy and IMC 641 - Social Media and Marketing
Teaches IMC 618 - PR Concepts & Strategy and IMC 641 - Social Media and Marketing
2012 Alexia Vanides Online Teaching Award Recipient
Dr. Karen Freberg is a presenter, research consultant in social media and crisis communications
and author whose research has been published in several book chapters and
academic journals including
Public Relations Review and
Media Psychology Review.
Joe Gura
Product Marketing, Communications, Digital Media, and Global Business Strategy Expert
Teaches IMC 629 - Mobile Marketing and IMC 640 - Introduction to Digital Marketing Communications
Joe Gura currently serves as worldwide marketing lead for Enhanced Solutions in Microsoft’s Support Solutions Group, helping organizations harvest the most potential from their technologies.
Jennifer Wehr Holt
Professor, Marketing and Nutrition Consultant
Teaches DMC 661 - Audience Segmentation
Susan K. Jones
Tenured Professor of Marketing at Ferris State University and the principal of Susan K. Jones & Associates
Lead Instructor - Integrated Marketing Communications Program
Teaches IMC 616 - Direct and Digital Marketing and DMC 665 - Customer Engagement Ethics and Strategies
Teaches IMC 616 - Direct and Digital Marketing and DMC 665 - Customer Engagement Ethics and Strategies
2011 Alexia Vanides Teaching Award Recipient
Susan K. Jones is an award-winning professor, author and consultant with expertise in direct and
digital marketing.
Tod Meisner
Aflac, Associate Brand Manager – Social Media
Teaches IMC 634 - Digital Storytelling
Tod Meisner is certified by The Direct Marketing Association as a Digital Marketing Strategist and is a Second Wind certified Agency Account Manager. A Lean Six Sigma Green Belt, he possesses more than 15 years of experience in digital and traditional marketing, social media management, public and media relations, sports information and employee communications.
Jim Morrison
Adjunct Instructor, and Marketing Communications and Corporate & Community Event Planning Consultant
Teaches IMC 643 - Digital Video Production
Jim recently completed a 40-year career at American Greetings Corporation where he served as director of trade marketing and events.
Will Oechsler
Strategic Business Executive
Teaches IMC 634 – Digital Storytelling
Will Oechsler is the senior vice president of U.S. operations for Our Daily Bread Ministries headquartered in Grand Rapids, MI. In this role, he oversees all domestic publishing, media, marketing, strategic partnerships, outreach, and customer experiences. He also serves on the global executive team for this 75-year-old nonprofit that operates in 150 countries worldwide.
Hugo Pérez
Chief Creative Strategist at Local Boy
Teaches IMC 693 - Influencer Marketing and IMC 634 - Digital Storytelling
As a seasoned professional storyteller, Hugo Pérez is an expert at finding the compelling thread in brand stories that makes consumer connections come to life. His own story weaves across institutions, corporations, agencies, and firms of all types, fueled by wide-ranging global experiences.
Keith Quesenberry
Associate Professor of Marketing at Messiah University
Teaches IMC 640 - Introduction to Digital Marketing Communications and IMC 644 - Digital Marketing Communications Campaigns
2020 Alexia Vanides Teaching Award Recipient
Keith A. Quesenberry spent nearly 20 years as an associate creative director and copywriter for advertising agencies such as BBDO and Arnold Worldwide, and working with clients spanning from startups to Fortune 500 companies. Quesenberry is also the author of “Social Media Strategy: Marketing and Advertising in the Consumer Revolution” now in its third edition with Roman and Littlefield publishers.
Eric SanInocencio
Associate Commissioner of Strategic Digital Media, Atlantic Coast Conference
Teaches IMC 641 - Social Media and Marketing
Eric SanInocencio joins the Reed College of Media team with over 12 years of social and digital experience, having worked at both the professional and collegiate sporting ranks during his career.
Mark Tatge
CEO and founder of Deadline Reporter LLC
Teaches IMC 643 - Digital Video Production
Dr. Mark W. Tatge is CEO and founder of Deadline Reporter LLC, a Chicago-based content consulting firm.
Amy Teller
Marketing Strategist and Online Instructor
Lead Instructor - Digital Marketing Communications Program
Teaches DMC 661 Audience Research and Segmentation, IMC 629 Mobile Marketing and IMC 640 Introduction to Digital Marketing Communications
Teaches DMC 661 Audience Research and Segmentation, IMC 629 Mobile Marketing and IMC 640 Introduction to Digital Marketing Communications
Amy Alyson Teller is a Lead Instructor for WVU’s Digital Marketing Communications Program at the Reed College of Media where she teaches Intro to Digital Marketing Communications and Audience Segmentation. She also teaches Event Execution, Event Promotion, and Event Planning in Public Relations at the undergraduate level and is a host of WVU's Marketing Communications Today podcast where she interviews industry thought leaders on topics that explore Marketing Communications Strategies to inform and inspire audiences.
Mark Tietbohl
Mentor and Consultant
Lead Instructor - Digital Marketing Communications Program
Teaches IMC 642 - Web Metrics & SEO and IMC 634 - Digital Storytelling
Teaches IMC 642 - Web Metrics & SEO and IMC 634 - Digital Storytelling
2018 Alexia Vanides Teaching Award Recipient
In addition to serving as an adjunct instructor for Web Analytics/SEO and Mobile
Marketing in the IMC program, Mark Tietbohl is currently engaged in providing marketing
and business development strategy support to technology industry clients.
Josh Wilson
Vice President of Marketing for Whitefish Credit Union
Teaches DMC 673 - Campaign Metrics and Assessment
Josh Wilson is an award-winning marketing professional with more than 10 years of experience in financial institutions and government. He is passionate about combining data-driven marketing strategies with authentic content to provide measurable success.