Our faculty are CEOs, CMOs and industry leaders from across the country who have contributed their expertise to help develop programs and courses. They bring their real marketing communications experience into your virtual classroom.
Helena Angell
Public Relations Consultant with Extensive Teaching Experience
Teaches DMC 655 - Customer Engagement Ethics and Strategies
Helena Angell, PhD, has over 25 years of teaching experience in higher education, and has taught at Rollins College, the University of Florida, WVU, and in other venues.
Bob Bentz
President of Purplegator and Advanced Telecom Services
Teaches IMC 629 - Mobile Marketing
Bob Bentz is president of mobile-first marketing agency Purplegator. He also led Advanced Telecom Services from a start-up, with no outside financing, to $62.2 million in annual sales with offices in the USA, Canada, UK, Czech Republic, and Taiwan. He is the author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing.
Kristen Buzan
Senior Marketing Manager
Teaches IMC 641 - Social Media and Marketing
Kristen Buzan spent over a decade at AT&T where she led the team responsible for the U-verse TV customer base with a focus on increasing revenue and reducing customer churn.
Alan Christopher
Owner, DAC Marketing
Teaches IMC 640 - Introduction to Digital Marketing Communications
Dr. Alan Christopher has not yet decided what he wants to be when (and if) he grows up. He and his family live in Austin, Texas, the live music capitol of the world. His company, DAC Marketing, is primarily engaged as a manufacturer’s representative in the promotional products industry in the Southwest.
Britt Davenport
President and Chief Executive of Brand Urbanity
Teaches DMC 665 Customer Engagement Strategies, IMC 636 - Campaigns (Provided-Client Case) and IMC 648 - Executive Comm and Leadership
Dr. Debra Brittain (Britt) Davenport is the president and chief executive of Brand Urbanity, a full-service branding and IMC firm with offices in Phoenix and Los Angeles. She has more than 30 years of experience as a senior PR, marketing, and branding executive.
Sandra Ducoffe
Over 30 years of experience in higher education; research focused on communication effects in advertising
Teaches DMC 661 - Audience Research and Segmentation and IMC 612 - Audience Insight
Dr. Sandra Ducoffe has over 30 years of experience in higher education, teaching traditional and online courses at several colleges and universities, including: the University of Texas at Austin, Michigan State University, Fairfield University, the University of Notre Dame, the University of Maryland University College, and the University of Wisconsin-Milwaukee.
Mark Fragale
Executive Producer at Rochester Institute of Technology
Teaches IMC 643 - Digital Video Production
Mark Fragale is an award-winning producer in college video production and has worked at Rochester Institute of Technology for the past 19 years. Previous to RIT, he worked in Los Angeles as a camera operator and director of photography in the film and television industry for over a decade.
Karen Freberg
Associate Professor, Author
Teaches IMC 618 - PR Concepts & Strategy and IMC 641 - Social Media and Marketing
2012 Alexia Vanides Online Teaching Award Recipient
Dr. Karen Freberg is a presenter, research consultant in social media and crisis communications
and author whose research has been published in several book chapters and
academic journals including
Public Relations Review and
Media Psychology Review.
Joe Gura
Product Marketing, Communications, Digital Media, and Global Business Strategy Expert
Teaches IMC 629 - Mobile Marketing and IMC 640 - Introduction to Digital Marketing Communications
Joe Gura currently serves as worldwide marketing lead for Enhanced Solutions in Microsoft’s Support Solutions Group, helping organizations harvest the most potential from their technologies.
Robert Krueger
Executive Communications Manager for Gensler
Teaches IMC 648 - Executive Comm and Leadership
Robert Krueger is the Executive Communications Manager for Gensler, the world’s largest architecture and design firm. In this firm-wide role, he works directly with the Co-CEOs to promote Gensler while developing strategic content and managing the external brand positioning of the Co-CEOs.
Tod Meisner
Aflac, Brand Manager – Social Media
Teaches IMC 634 - Digital Storytelling
Tod Meisner possesses more than 15 years of experience in digital and traditional marketing, brand and advertising strategy, social media management, public and media relations, sports information and employee communications. He is certified by The Direct Marketing Association as a Digital Marketing Strategist and is a Second Wind certified Agency Account Manager. Meisner is also a Lean Six Sigma Green Belt.
Jim Morrison
Adjunct Instructor, and Marketing Communications and Corporate & Community Event Planning Consultant
Teaches IMC 643 - Digital Video Production
Jim recently completed a 40-year career at American Greetings Corporation where he served as director of trade marketing and events.
Will Oechsler
Strategic Business Executive
Teaches
IMC 634 – Digital Storytelling
Will Oechsler is the senior vice president of U.S. operations for Our Daily Bread Ministries headquartered in Grand Rapids, MI. In this role, he oversees all domestic publishing, media, marketing, strategic partnerships, outreach, and customer experiences. He also serves on the global executive team for this 75-year-old nonprofit that operates in 150 countries worldwide.
Hugo Pérez
Chief Creative Strategist at Local Boy
Teaches IMC 693 - Influencer Marketing and IMC 634 - Digital Storytelling
As a seasoned professional storyteller, Hugo Pérez is an expert at finding the compelling thread in brand stories that makes consumer connections come to life. His own story weaves across institutions, corporations, agencies, and firms of all types, fueled by wide-ranging global experiences.
Keith Quesenberry
Associate Professor of Marketing at Messiah University
Amy Teller
Marketing Strategist and Online Instructor
Teaches DMC 661 Audience Research and Segmentation, IMC 629 Mobile Marketing and IMC 640 Introduction to Digital Marketing Communications
Amy Alyson Teller is a Lead Instructor for WVU’s Digital Marketing Communications Program at the Reed College of Media where she teaches Intro to Digital Marketing Communications and Audience Segmentation. She also teaches Event Execution, Event Promotion, and Event Planning in Public Relations at the undergraduate level and is a host of WVU's Marketing Communications Today podcast where she interviews industry thought leaders on topics that explore Marketing Communications Strategies to inform and inspire audiences.
Mark Tietbohl
Mentor and Consultant
Teaches IMC 642 - Web Metrics & SEO and IMC 634 - Digital Storytelling
Josh Wilson
Vice President of Marketing for Whitefish Credit Union
Teaches DMC 673 - Campaign Metrics and Assessment
Josh Wilson is an award-winning marketing professional with more than 10 years of experience in financial institutions and government. He is passionate about combining data-driven marketing strategies with authentic content to provide measurable success.