Teaches IMC 629 Mobile Marketing
Bob Bentz is president of mobile-first marketing agency Purplegator. He also led Advanced Telecom Services from a start-up, with no outside financing, to $62.2 million in annual sales with offices in the USA, Canada, UK, Czech Republic, and Taiwan. Bob is the author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing.
Alan Christopher has not yet decided what he wants to be when (and if) he grows up. He and his family live in Austin, Texas, the live music capitol of the world. His company, DAC Marketing, is primarily engaged as a manufacturer’s representative in the promotional products industry in the Southwest.
More than 30 years of experience as a senior PR/marketing/branding executive and agency director bringing a broad range of industry expertise.
Sandra Ducoffe has over 30 years of experience in higher education, teaching traditional and online courses at several colleges and universities, including: the University of Texas at Austin, Michigan State University, Fairfield University, the University of Notre Dame, the University of Maryland University College, and the University of Wisconsin-Milwaukee.
2012 Alexia Vanides Online Teaching Award Recipient
Karen Freberg is a presenter, research consultant in social media and crisis communications and author whose research has been published in several book chapters and academic journals including Public Relations Review and Media Psychology Review.
Twenty years of experience in the broadcasting and technology industries.
Teaches DMC 661 - Audience Segmentation
2011 Alexia Vanides Teaching Award Recipient
Award-winning professor, author and consultant with expertise in direct and digital marketing.
Teaches IMC 634 – Digital Storytelling
Will Oechsler most recently served as chief marketing officer for Furniture Row Companies, one of America’s fastest growing furniture retailers. The Denver-based, privately held company operates more than 330 stores in 31 states and is the largest cash buyer of furniture as well as largest factory-direct mattress retailer in the United States. While in his role, Will also championed many of the company’s philanthropic efforts for nonprofits including World Vision, Association of Gospel Rescue Missions, St. Jude Dream Home, Salvation Army, Arbor Day Foundation, and the Tim Tebow Foundation.
Teaches IMC 634 Digital Storytelling
As a seasoned digital marketer, Hugo Pérez has dedicated himself to developing brand stories that hit their mark on any channel to any audience. He focuses on finding the compelling thread in brand stories that make consumer connections come to life. His personal story weaves across agencies and firms of all types, fueled by wide-ranging global experiences.
Keith A. Quesenberry spent nearly 20 years as an associate creative director and copywriter for advertising agencies such as BBDO and Arnold Worldwide, and working with clients spanning from startups to Fortune 500 companies. Quesenberry is also the author of “Social Media Strategy: Marketing and Advertising in the Consumer Revolution” with Roman and Littlefield publishers.
Amy Teller has a B.A. in Art and Art History from The College of William and Mary in Williamsburg, Virginia, and over 10 years of experience working in fine art institutions, including The Metropolitan Museum of Art in New York and The University of Michigan Museum of Art in Ann Arbor.
Teaches IMC 642 - Web Metrics & SEO
Josh Wilson is an award-winning marketing professional with more than 10 years of experience in financial institutions and government. He is passionate about combining data-driven marketing strategies with authentic content to provide measurable success.