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ONLINE M.S. IN DIGITAL MARKETING COMMUNICATIONS

Advance your career by earning a respected degree with innovative roots and a future-focused, real-world curriculum. 

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PRACTITIONER FACULTY

Helena Angell

Public Relations Consultant with Extensive Teaching Experience

Teaches DMC 655 - Customer Engagement Ethics and Strategies

Helena Angell, PhD, has over 25 years of teaching experience in higher education, and has taught at Rollins College, the University of Florida, WVU, and in other venues. 

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Bob Bentz

Bob Bentz

President of Purplegator and Advanced Telecom Services

Teaches IMC 629 Mobile Marketing


Bob Bentz is president of mobile-first marketing agency Purplegator. He also led Advanced Telecom Services from a start-up, with no outside financing, to $62.2 million in annual sales with offices in the USA, Canada, UK, Czech Republic, and Taiwan. He is the author of  Relevance Raises Response: How to Engage and Acquire with Mobile Marketing.

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Kristen Buzan

Kristen Buzan

Senior Marketing Manager

Teaches IMC 641 - Social Media and Marketing

Kristen Buzan spent over a decade at AT&T where she led the team responsible for the U-verse TV customer base with a focus on increasing revenue and reducing customer churn.

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Alan Christopher

Owner, DAC Marketing

Teaches IMC 640 - Introduction to Digital Marketing Communications

Dr. Alan Christopher has not yet decided what he wants to be when (and if) he grows up. He and his family live in Austin, Texas, the live music capitol of the world. His company, DAC Marketing, is primarily engaged as a manufacturer’s representative in the promotional products industry in the Southwest.

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Britt Davenport

Britt Davenport

President and Chief Executive of Brand Urbanity

Teaches DMC 665 Customer Engagement StrategiesIMC 636 - Campaigns (Provided-Client Case) and IMC 648 - Executive Comm and Leadership

Dr. Debra Brittain (Britt) Davenport is the president and chief executive of Brand Urbanity, a full-service branding and IMC firm with offices in Phoenix and Los Angeles. She has more than 30 years of experience as a senior PR, marketing, and branding executive.

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Sandra Ducoffe

Sandra Ducoffe

Over 30 years of experience in higher education; research focused on communication effects in advertising

Teaches DMC 661 - Audience Research and Segmentation and IMC 612 - Audience Insight

Dr. Sandra Ducoffe has over 30 years of experience in higher education, teaching traditional and online courses at several colleges and universities, including: the University of Texas at Austin, Michigan State University, Fairfield University, the University of Notre Dame, the University of Maryland University College, and the University of Wisconsin-Milwaukee.

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Mark Fragale

Mark Fragale

Executive Producer at Rochester Institute of Technology

Teaches IMC 643 - Digital Video Production

Mark Fragale is an award-winning producer in college video production and has worked at Rochester Institute of Technology for the past 19 years.  Previous to RIT, he worked in Los Angeles as a camera operator and director of photography in the film and television industry for over a decade.

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Julia Daisy Fraustino

Julia Daisy Fraustino

Assistant Professor, WVU Reed College of Media

Teaches DMC 665 - Customer Engagement Ethics and Strategies

Dr. Julia Daisy Fraustino is an assistant professor of strategic communications at the WVU Reed College of Media. She is founding co-director of the Public Interest Communication (PIC) Research Lab in the WVU Media Innovation Center and is a Sam Walton Fellow as Faculty Advisor for Enactus West Virginia University.

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Karen Freberg

Karen Freberg

Associate Professor, Author

Lead Instructor - Digital Marketing Communications Program
Teaches IMC 618 - PR Concepts & Strategy and IMC 641 - Social Media and Marketing

2012 Alexia Vanides Online Teaching Award Recipient

Dr. Karen Freberg is a presenter, research consultant in social media and crisis communications and author whose research has been published in several book chapters and academic journals including  Public Relations Review and  Media Psychology Review.

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Joe Gura

Joe Gura

Product Marketing, Communications, Digital Media, and Global Business Strategy Expert

Teaches IMC 629 - Mobile Marketing and IMC 640 - Introduction to Digital Marketing Communications

Joe Gura currently serves as worldwide marketing lead for Enhanced Solutions in Microsoft’s Support Solutions Group, helping organizations harvest the most potential from their technologies.

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Jennifer Wehr Holt

Jennifer Wehr Holt

Professor, Marketing and Nutrition Consultant

Teaches DMC 661 - Audience Segmentation



Jennifer Wehr Holt is a tenured Marketing professional with over 25 years of direct industry experience encompassing all aspects of the field in the Cincinnati, OH area.

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Susan K. Jones

Susan K. Jones

Tenured Professor of Marketing at Ferris State University and the principal of Susan K. Jones & Associates

Lead Instructor - Integrated Marketing Communications Program
Teaches IMC 616 - Direct and Digital Marketing and DMC 665 - Customer Engagement Ethics and Strategies



2011 Alexia Vanides Teaching Award Recipient

Susan K. Jones is an award-winning professor, author and consultant with expertise in direct and digital marketing.

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Robert Krueger

Robert Krueger

Executive Communications Manager for Gensler

Teaches IMC 648 - Executive Comm and Leadership

Robert Krueger is the Executive Communications Manager for Gensler, the world’s largest architecture and design firm. In this firm-wide role, he works directly with the Co-CEOs to promote Gensler while developing strategic content and managing the external brand positioning of the Co-CEOs.

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Tod Meisner

Aflac, Brand Manager – Social Media

Teaches IMC 634 - Digital Storytelling

Tod Meisner possesses more than 15 years of experience in digital and traditional marketing, brand and advertising strategy, social media management, public and media relations, sports information and employee communications. He is certified by The Direct Marketing Association as a Digital Marketing Strategist and is a Second Wind certified Agency Account Manager. Meisner is also a Lean Six Sigma Green Belt.

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Jim Morrison

Adjunct Instructor, and Marketing Communications and Corporate & Community Event Planning Consultant

Teaches IMC 643 - Digital Video Production

Jim recently completed a 40-year career at American Greetings Corporation where he served as director of trade marketing and events.

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Will Oechsler

Will Oechsler

Strategic Business Executive

Teaches IMC 634 – Digital Storytelling

Will Oechsler is the senior vice president of U.S. operations for Our Daily Bread Ministries headquartered in Grand Rapids, MI. In this role, he oversees all domestic publishing, media, marketing, strategic partnerships, outreach, and customer experiences. He also serves on the global executive team for this 75-year-old nonprofit that operates in 150 countries worldwide.

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Hugo Perez

Hugo Pérez

Chief Creative Strategist at Local Boy

Teaches IMC 693 - Influencer Marketing and IMC 634 - Digital Storytelling

As a seasoned professional storyteller, Hugo Pérez is an expert at finding the compelling thread in brand stories that makes consumer connections come to life. His own story weaves across institutions, corporations, agencies, and firms of all types, fueled by wide-ranging global experiences.

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Keith Quesenberry

Keith Quesenberry

Associate Professor of Marketing at Messiah University



2020 Alexia Vanides Teaching Award Recipient

Keith A. Quesenberry spent nearly 20 years as an associate creative director and copywriter for advertising agencies such as BBDO and Arnold Worldwide, and working with clients spanning from startups to Fortune 500 companies. Quesenberry is also the author of “Social Media Strategy: Marketing and Advertising in the Consumer Revolution” now in its third edition with Roman and Littlefield publishers. 

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Eric SanInocencio

Eric SanInocencio

Associate Commissioner of Strategic Digital Media, Atlantic Coast Conference

Teaches IMC 641 - Social Media and Marketing

Eric SanInocencio joins the Reed College of Media team with over 12 years of social and digital experience, having worked at both the professional and collegiate sporting ranks during his career.

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Amy Teller

Amy Teller

Marketing Strategist and Online Instructor

Amy Alyson Teller is a Lead Instructor for WVU’s Digital Marketing Communications Program at the Reed College of Media where she teaches Intro to Digital Marketing Communications and Audience Segmentation. She also teaches Event Execution, Event Promotion, and Event Planning in Public Relations at the undergraduate level and is a host of WVU's Marketing Communications Today podcast where she interviews industry thought leaders on topics that explore Marketing Communications Strategies to inform and inspire audiences.

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Mark Tietbohl

Mark Tietbohl

Mentor and Consultant

Lead Instructor - Digital Marketing Communications Program
Teaches IMC 642 - Web Metrics & SEO and IMC 634 - Digital Storytelling



2018 Alexia Vanides Teaching Award Recipient

In addition to serving as an adjunct instructor for Web Analytics/SEO and Mobile Marketing in the IMC program, Mark Tietbohl is currently engaged in providing marketing and business development strategy support to technology industry clients.

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Josh Wilson

Josh Wilson

Vice President of Marketing for Whitefish Credit Union

Teaches DMC 673 - Campaign Metrics and Assessment

Josh Wilson is an award-winning marketing professional with more than 10 years of experience in financial institutions and government. He is passionate about combining data-driven marketing strategies with authentic content to provide measurable success.

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