Skip to main content

IMC Faculty

Our faculty are CEOs, CMOs and industry leaders from across the country who have contributed their expertise to help develop programs and courses. They bring their real marketing communications experience into your virtual classroom.

Kevin Beatty

Kevin Beatty

Marketing Executive, B2B Technology Industry

Teaches DMC 673 Campaign Metrics and Assessment

Kevin Beatty is a versatile marketing leader with over 20 years of B2B and technology industry experience leading teams in Fortune 500 companies and small-to-medium businesses in the areas of marketing and brand strategy, product marketing and management, channel management, and training. His experience also includes international marketing and business development in over 20 countries.

View Profile: Beatty

Bob Bentz

Bob Bentz

President of Purplegator and Advanced Telecom Services

Teaches IMC 629 - Mobile Marketing


Bob Bentz is president of mobile-first marketing agency Purplegator. He also led Advanced Telecom Services from a start-up, with no outside financing, to $62.2 million in annual sales with offices in the USA, Canada, UK, Czech Republic, and Taiwan. He is the author of  Relevance Raises Response: How to Engage and Acquire with Mobile Marketing.

View Profile: Bentz

JoAnn Catherine Burnett

JoAnn Catherine Burnett

Instructor and Web Marketing Consultant

Teaches IMC 642 - Web Metrics and SEO

In addition to serving as an online adjunct instructor teaching Web Metrics and Search Engine Optimization in the Digital Marketing Communications Program, JoAnn Burnett is a Business Instructor at WVU Keyser.

View Profile: Burnett

Kristen Buzan

Kristen Buzan

Senior Marketing Manager

Teaches IMC 641 - Social Media and Marketing

Kristen Buzan spent over a decade at AT&T where she led the team responsible for the U-verse TV customer base with a focus on increasing revenue and reducing customer churn.

View Profile: Buzan

Christopher Caserta

Christopher Caserta

Vice President of Business Development at U.S. Medical Management

IMC 612 Audience Insight

Christopher Caserta is a strategy and marketing communications executive with over 20 years of experience within regional and national health systems and post-acute care organizations. Within the healthcare industry, he has led teams within corporate strategy, marketing communications, brand building, demand creation, relationship sales, and digital communications. Caserta received his Bachelor of Specialized Studies in Biomedical Science with a Psychology minor from Ohio University and his Master of Science in Integrated Marketing Communications from West Virginia University.

View Profile: Caserta

Rita Colistra

Rita Colistra

Associate Professor of Public Relations

Teaches IMC 618 - PR Concepts and Strategy

Dr. Rita Colistra is an associate professor of public relations in the Reed College of Media. She returned to her home state in 2008, after earning her Ph.D. from University of North Carolina at Chapel Hill as a Roy H. Park Fellow. She earned both her bachelor’s and master’s degrees from West Virginia University.

View Profile: Colistra

Patricia Cox

Patricia Cox

Principal Owner of A Few Good Marketers, LLC

Teaches IMC 613 Brand Equity Management

Patricia Cox is a digital marketing veteran who has played an active role in the establishment of today’s digital marketing ecosystem. Utilizing a ‘strategy-first‘ point of view accompanied by Cox’s experience led her to play key executive roles in developing digital, social and CRM business units for agencies servicing major national and international brands. As an esteemed client service professional, Cox has worked in almost every facet of traditional and digital marketing - from product development to retail--and across every consumer contact channel.  

View Profile: Cox

Stacey Creely

Stacey Creely

Public Relations Professional

Teaches IMC 610 - Introduction to IMC



Stacey Creely currently serves as director of public relations and assistant director of admissions at The Linsly School, an independent, coeducational boarding and day school for grades 5-12 in Wheeling, West Virginia.

View Profile: Creely

Matthew Cummings

Matthew Cummings

Manager, Public Relations & Social Media at Erie Insurance

Teaches IMC 610 - Introduction to IMC



2012 Alexia Vanides Online Teaching Award Recipient

Matthew Cummings is the manager of public relations and social media at Erie Insurance (NASDAQ: ERIE), a Fortune 500 auto, home, business, and life insurance company based in Pennsylvania. In this role, he leads the brand’s public relations, social media, and content marketing team.

View Profile: Cummings

Britt Davenport

Britt Davenport

President and Chief Executive of Brand Urbanity

Teaches DMC 665 Customer Engagement StrategiesIMC 636 - Campaigns (Provided-Client Case) and IMC 648 - Executive Comm and Leadership

Dr. Debra Brittain (Britt) Davenport is the president and chief executive of Brand Urbanity, a full-service branding and IMC firm with offices in Phoenix and Los Angeles. She has more than 30 years of experience as a senior PR, marketing, and branding executive.

View Profile: Davenport

Whitney Drake

Whitney Drake

Senior Manager of GM Brand & Story Bureau at General Motors

Teaches IMC 610 - Introduction to IMC

Whitney Drake has created compelling activations around some of the world’s largest events, including the Super Bowl, American Idol, SXSW and Warriors in Pink.

View Profile: Drake

Sandra Ducoffe

Sandra Ducoffe

Over 30 years of experience in higher education; research focused on communication effects in advertising

Teaches DMC 661 - Audience Research and Segmentation and IMC 612 - Audience Insight

Dr. Sandra Ducoffe has over 30 years of experience in higher education, teaching traditional and online courses at several colleges and universities, including: the University of Texas at Austin, Michigan State University, Fairfield University, the University of Notre Dame, the University of Maryland University College, and the University of Wisconsin-Milwaukee.

View Profile: Ducoffe

Mark Fragale

Mark Fragale

Executive Producer at Rochester Institute of Technology

Teaches IMC 643 - Digital Video Production

Mark Fragale is an award-winning producer in college video production and has worked at Rochester Institute of Technology for the past 19 years.  Previous to RIT, he worked in Los Angeles as a camera operator and director of photography in the film and television industry for over a decade.

View Profile: Fragale

Karen Freberg

Karen Freberg

Associate Professor, Author

Lead Instructor - Digital Marketing Communications Program
Teaches IMC 618 - PR Concepts & Strategy and IMC 641 - Social Media and Marketing

2012 Alexia Vanides Online Teaching Award Recipient

Dr. Karen Freberg is a presenter, research consultant in social media and crisis communications and author whose research has been published in several book chapters and academic journals including  Public Relations Review and  Media Psychology Review.

View Profile: Freberg

Mitchell Friedman

Mitchell Friedman

Senior Lecturer

IMC 636 Campaigns (Provided Client)

Mitchell Friedman, EdD, APR develops people. Known as an enthusiastic, energetic, and insightful educator and consultant, he relishes opportunities to help others to develop their skills and abilities on the path to achieving their full potential.

View Profile: Friedman

Grace Gao

Grace Gao

Extensive experience in the areas of assessment, research design, applied statistics and standard setting

Teaches IMC 611 - Marketing Research & Analysis

Dr. Grace Gao earned her Ph.D. in Educational Research and Evaluation from Ohio University and has a Master Degrees in Accounting and International Studies from Ohio University.

View Profile: Gao

Joe Gura

Joe Gura

Product Marketing, Communications, Digital Media, and Global Business Strategy Expert

Teaches IMC 629 - Mobile Marketing and IMC 640 - Introduction to Digital Marketing Communications

Joe Gura currently serves as worldwide marketing lead for Enhanced Solutions in Microsoft’s Support Solutions Group, helping organizations harvest the most potential from their technologies.

View Profile: Gura

Bonnie Harris

Bonnie Harris

IMC Consultant with more than 20 years of experience

Teaches IMC 636 - Campaigns (Provided-Client Case) and IMC 612 - Audience Insight

2017 Alexia Vanides Online Teaching Award Recipient

Bonnie Harris is the vice president of strategy for MedTech Momentum, an agency that provides integrated marketing communications services for clients in the medical device and healthcare industries. Prior to joining MedTech, 

View Profile: Harris

David Hazelton

David Hazelton

Design Director for ProShares

Teaches IMC 610 - Introduction to IMC and IMC 621 - Current Topics in IMC



David Hazelton has over 30 years of professional experience in design, branding, and marketing. As design director for ProShares, Hazelton is responsible for brand consistency across all channels of the company’s marketing, advertising, and corporate communications.

View Profile: Hazelton

Justin Hoot

Justin Hoot

Director, Client Services at Someoddpilot

IMC 644– Digital Marketing Communications Campaigns

Justin Hoot is a seasoned and award-winning marketing executive, specializing in innovative brand, digital, and interactive experiences with lifestyle, music, and consumer brands. 

View Profile: Hoot

Robert Krueger

Robert Krueger

Executive Communications Manager for Gensler

Teaches IMC 648 - Executive Comm and Leadership

Robert Krueger is the Executive Communications Manager for Gensler, the world’s largest architecture and design firm. In this firm-wide role, he works directly with the Co-CEOs to promote Gensler while developing strategic content and managing the external brand positioning of the Co-CEOs.

View Profile: Krueger

Melvin Landry

Melvin Landry

Marketing Services & Advertising Procurement Professional

Teaches IMC 613 - Brand Equity Management

Marketing procurement professional who has worked category management in marketing and advertising categories for over 15 years in an array of industries. 

View Profile: Landry

Lynne Leger

Lynne Leger

Senior Vice President, Goodwill Retail & Business Services

Teaches IMC 612 - Audience Insight and IMC 636 - IMC Campaigns (Provided-Client Case)

Lynne Leger has spent more than 25 years in leadership positions building campaigns for brands including Borders Books and Music, David’s Bridal, Build a Bear and Goodwill Industries.

View Profile: Leger

Frank Marra

Frank Marra

Professor and Practitioner in Rochester, New York

Lead Instructor - Integrated Marketing Communications Program
Teaches IMC 618 - PR Concepts and StrategyIMC 628 - Applied Public Relations and IMC 631 - Crisis Communication

Frank Marra worked and studied for five years with Dr. Jim Grunig, the world’s leading scholar in public relations. He is a specialist in crisis management and developed the first theory of crisis public relations.

View Profile: Marra

Vanessa Matthew

Vanessa Matthew

Brand Strategy Consultant

Teaches IMC 611 - Marketing Research and Analysis

Matthew has over 16 years of senior-level marketing experience, with professional roles as a development director, marketing director, and special events manager for nonprofits. She was also a senior market research analyst for Ketchum Public Relations. At this company she conducted market research for 70 client accounts, including: Fortune 500 companies such as PepsiCo NA, Keurig Dr Pepper, JP Morgan Chase, P&G, FedEx, and HPE, to name a few.

View Profile: Matthew

Kristin Meeks

Kristin Meeks

Owner of WV Social Media Consultants

Teaches IMC 639 – Content Marketing



Kristin Meeks is a consultant that specializes in the integration of digital and traditional marketing practices.

View Profile: Meeks

Beth Michalec

Beth Michalec

Assistant Professor of Corporate Communication, Penn State Lehigh Valley

Teaches IMC 611 - Marketing Research and Analysis

Dr. Beth E. Michalec is a West Virginia native and proud WVU alumna. She joined the College of Media’s faculty in Summer 2007 as an adjunct instructor and has taught multiple advertising and public relations courses online and on campus. 

View Profile: Michalec

Jim Morrison

Adjunct Instructor, and Marketing Communications and Corporate & Community Event Planning Consultant

Teaches  IMC 643 - Digital Video Production

Jim recently completed a 40-year career at American Greetings Corporation where he served as director of trade marketing and events.

View Profile: Morrison

Matthew Muetzel

Matthew Muetzel

Director of Digital and Marketing Operations at Aimmune Therapeutics

Teaches IMC 612 - Audience Insight

Muetzel is a versatile integrated marketing leader who brings a wide range of digital experiences from Fortune 500 companies across the pharmaceutical, medical device, and retail sectors. Currently, he leads US Digital Strategy and Marketing Operations for Aimmune Therapeutics – A Nestle Health Science Company. 

View Profile: Muetzel

Jad-Évangelo Nasser

Jad-Évangelo Nasser

Multicultural Strategist, Educator and Storyteller

Teaches IMC 645 Diversity and Inclusion in IMC

Jad-Évangelo Nasser was born and raised in Lebanon and has worked in the Middle East, North African, and North American markets. Nasser brings 8+ years of experience as a global and multicultural-focused media/communications professional with expertise in creative marketing strategies, client relationship management, and strategic communications with international agencies such as BBDO, Wunderman Thompson, McCann Worldgroup, TBWA\Chiat\Day, and Transperfect Translations.

View Profile: Nasser

Bill Nevin

Bill Nevin

Associate Vice President of Communications for the WVU Foundation

Teaches IMC 610 - Introduction to IMC



Bill Nevin is associate vice president of communications for the West Virginia University Foundation, the private fundraising arm of West Virginia University.

View Profile: Nevin

Will Oechsler

Will Oechsler

Strategic Business Executive

Teaches  IMC 634 – Digital Storytelling

Will Oechsler is the senior vice president of U.S. operations for Our Daily Bread Ministries headquartered in Grand Rapids, MI. In this role, he oversees all domestic publishing, media, marketing, strategic partnerships, outreach, and customer experiences. He also serves on the global executive team for this 75-year-old nonprofit that operates in 150 countries worldwide.

View Profile: Oechsler

Kristi Hansen Onkka

Kristi Hansen Onkka

Healthcare Marketing Consultant, Educator and Speaker

Teaches IMC 627 - Healthcare Marketing and IMC 646 - Augmented Reality and Virtual Reality in IMC

An innovator of online digital experiences for both HCP and consumer/patient with more than 19 years of marketing experience.

View Profile: Onkka

Hugo Perez

Hugo Pérez

Chief Creative Strategist at Local Boy

Teaches IMC 693 - Influencer Marketing and IMC 634 - Digital Storytelling

As a seasoned professional storyteller, Hugo Pérez is an expert at finding the compelling thread in brand stories that makes consumer connections come to life. His own story weaves across institutions, corporations, agencies, and firms of all types, fueled by wide-ranging global experiences.

View Profile: Perez

Nathan Pieratt

Nathan Pieratt

Award-Winning Designer and Creative Director

Lead Instructor - Integrated Marketing Communications Program
Teaches IMC 610 - Introduction to IMC and IMC 625 - Advanced Creative Concepts

Nathan Pieratt is an award-winning designer and creative director. He has over 15 years of industry experience developing creative strategy for Fortune 500 brands, such as Frito-Lays, Walmart, and AT&T.

View Profile: Pieratt

William Pitzer

William Pitzer

Illustrator, Designer and Writer

Teaches IMC 635 - Visual Information Design

William (Bill) Pitzer is an illustrator, designer and writer, specializing in creating compelling content for print and online media.

View Profile: Pitzer

Geah Pressgrove

Geah Pressgrove

Associate Professor of Advertising and Public Relations, WVU Reed College of Media

Teaches IMC 610 - Introduction to IMC

Dr. Geah Pressgrove is an assistant professor at the Reed College of Media where she teaches introductory, skills and advanced courses in the advertising/public relations program. Pressgrove is also the faculty advisor for the award-winning WVU PRSSA chapter.

View Profile: Pressgrove

Veronica Purvis

Veronica Purvis

Associate Executive Director at TREX Association Management Solutions for the Skin of Color Society (SOCS)

Teaches IMC 637 Internal Brand Communication

Veronica Holmes Purvis, MSM, CAE is an award-winning, strategic executive and brand leader as well as a speaker and author with over 20 years of experience leading staff and driving missions within member associations and non-profits.

View Profile: Purvis

Keith Quesenberry

Keith Quesenberry

Associate Professor of Marketing at Messiah University



2020 Alexia Vanides Teaching Award Recipient

Keith A. Quesenberry spent nearly 20 years as an associate creative director and copywriter for advertising agencies such as BBDO and Arnold Worldwide, and working with clients spanning from startups to Fortune 500 companies. Quesenberry is also the author of “Social Media Strategy: Marketing and Advertising in the Consumer Revolution” now in its third edition with Roman and Littlefield publishers. 

View Profile: Quesenberry

Kellie Reinert

Kellie Reinert

Growth Marketing Lead & Lifecycle Strategist

IMC 612 - Audience Insight

Kellie Reinert joins WVU with twelve years of professional experience specializing in buyer behavior, content management and lifecycle marketing strategies. She is currently the growth marketing lead at Totango, a customer success SaaS platform. Reinert oversees revenue-funnel initiatives in this role, including marketing automation and lead nurturing, audience segmentation and data analysis.

View Profile: Reinert

Stacie Rivera

Stacie Rivera

Public Relations Professional with more than 20 years’ experience

Teaches IMC 627 - Healthcare Marketing

Stacie M. Rivera joins the West Virginia University College of Media Online Programs instructor faculty as an accredited public relations professional with more than 20 years’ experience in health care communications.

View Profile: Rivera

Archie Sader

Archie Sader

Former Partner in a Global Advertising Agency

Lead Instructor, IMC 636 - IMC Campaigns (Selected-Client Case)

Archie Sader is a former partner in a global advertising agency, clients included NFL Properties, Business Week, Standard and Poor's, NBA Properties and other leading firms in sports marketing, financial services and publishing.


View Profile: Sader

Jason Sargus

Jason Sargus

Business Strategist, Coach and Online Instructor

Teaches IMC 633 - Entrepreneurship in IMC

Jason Sargus has nearly two decades of business ownership, entrepreneurship and professional combat sport coaching and management experience. As the founder of the Brazen Sports Agency and Brazen Boxing & MMA, Sargus has helped guide the careers of elite level professional athletes in boxing and mixed martial arts. Some current and former notable athletes under his guidance include Paul Felder (UFC), Matt Frevola (UFC), Eddie Gordon (UFC), Gabriel Rosado (boxing World Title Contender) and Jason Sosa (Super Feather Weight World Champion boxer).

View Profile: Sargus

Laura Shea

Chief Marketing Officer, Humboldt General Hospital

Teaches IMC 613 - Brand Equity Management

Laura Shea is a senior-level executive with nearly 20 years of experience leading healthcare marketing, communications and planning initiatives at small community hospitals.

View Profile: Shea

Larry M. Stultz

Larry M. Stultz

Operated Design and Advertising Firms in New Orleans and Atlanta

Teaches IMC 615 - Creative Strategy & Execution

2010 Alexia Vanides Online Teaching Award Recipient

Dr. Larry Stultz has been on the IMC faculty since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years.

View Profile: Stultz

Bob Sukys

Bob Sukys

Founder and Director of BrandMine

Teaches IMC 636 - Campaigns (Provided-Client Case)

2016 Alexia Vanides Online Teaching Award Recipient

As Founder and Director of BrandMine, Bob Sukys’ focus is on consulting and training practices in branding, marketing and consumer communication, and creating and managing best practices for advertising production to ensure brands achieve the best advertising at the most efficient cost.

View Profile: Sukys

Mark Tietbohl

Mark Tietbohl

Mentor and Consultant

Lead Instructor - Digital Marketing Communications Program
Teaches IMC 642 - Web Metrics & SEO and IMC 634 - Digital Storytelling



2018 Alexia Vanides Teaching Award Recipient

In addition to serving as an adjunct instructor for Web Analytics/SEO and Mobile Marketing in the IMC program, Mark Tietbohl is currently engaged in providing marketing and business development strategy support to technology industry clients.

View Profile: Tietbohl

Neelesh Varde

Neelesh Varde

Global Product Manager at Roquette

Teaches DMC 663 - Brand Data Collection and Visualization and IMC 623 - Global Brand Communication

Dr. Neelesh Varde is a Global Product Manager at Roquette and an adjunct instructor for both the WVU IMC and Data Marketing Communications programs. He is the developer and current instructor of the IMC Global Brand Communication Course and the DMC Data Visualization course.

View Profile: Varde

Ryan Wagner

Ryan Wagner

Manager of Customer Narrative at John Deere

Teaches IMC 610 Introduction to IMC

Ryan Wagner is an experienced media development, storytelling and marketing professional with more than 20 years of experience in broadcast, public relations, marketing, social/digital media, management and leadership. He is passionate about pushing the envelope, storytelling, team leadership and development. Wagner prides himself on doing whatever it takes to create stories that engage and connect with consumers at all levels of the customer journey. This strategy and connection is what fuels his passion.

View Profile: Wagner

Patrick Warner

Patrick Warner

Marketing Professional with more than 15 years experience

Teaches IMC 622 - Multicultural Marketing



Patrick Warner has worked in marketing since 2003, and has spent over seven years at The Nielsen Company, a global leader in market research.

View Profile: Warner

Deidre West

Deidre West

Agency Account Director, Events and Experiences at Quintessentially

Teaches IMC 624 - Cause Marketing and IMC 613 - Brand Equity Management

Deidre West has been recognized as one of BizBash’s Most Influential Event Professionals in the country. For more than 15 years, she has planned a wide range of high-profile events in major cities across the nation for the music and entertainment, publishing, and nonprofit industries.  

View Profile: West

 Kathryn S. Wilson

Kathryn S. Wilson

Over 25 Years of Experience in the Healthcare Industry

Teaches IMC 639 Content Marketing

Kathryn Wilson has over 25 years of experience in health insurance and post-acute care. Her experience includes leadership roles such as the following: corporate compliance officer, human resources director, corporate communications director, customer services director and staff development director.

View Profile: Wilson